Apple iWatch positioning future Internet of things

The latest news, the United States well-known investment website The Motley Fool published a titled "Apple iWatch positioning future Internet of Things, 2014 or will become a smart watch year" review article, the full text is summarized as follows:

As early as a few years ago, the market has been rumored that Apple will launch smart watches. And with the US investment bank Piper Jaffray analyst Gene Muster and David Hsieh, vice president of Display Search Greater China at the industrial research consultancy, joining the discussion in the past week, the Apple Smart Watch The rumors have reached the boiling point.

Munster said last week that it had speculated that there was a deviation, and that iWatch will go to market in 2014 and become a reality product. The news that Xie Qinyi revealed is more specific: iWatch configures OLED (organic light-emitting diode) display screens for men and women. Men’s models have a 1.7-inch display; women’s models are smaller and have a size of 1.3 inches.

The smart watch market is clearly not an undeveloped virgin land, and Samsung and Sony have already seized the market.

2014: Year of Smart Watch?

A recent report by market research firm NextMarket Insights shows that the smart watch market has great potential. The agency predicts that 2014 smartwatches will have an annual shipment volume of 15 million units, which will be converted to a median price of 300 US dollars for Samsung's Galaxy Gear manufacturers. This means that the total value of the smart watch market will reach US$4.5 billion next year. And with the increase in market acceptance, sales of smart watches will be even better in 2015. NextMarket expects shipments to reach 37 million units in 2015, with a potential market value of 11.1 billion U.S. dollars.

Although these data do not generate additional revenue, they are only preliminary research data. But these rumors about Apple's plan to launch smart watches and the company's bleak performance in the competition have already made it difficult for Apple to ride a tiger. iWatch must be brought to market.

What is the current smart watch product on the market?

In general, smart watch products on the market today are quite general. According to reports, the return rate of Samsung Galaxy Gear at Best Buy is astonishing, as high as 30%. The reason why the return rate is high is likely to be that when the Galaxy Gear is used as a stand-alone device, it must be equipped with a Samsung Galaxy device in order to obtain the best results. To solve this problem, Samsung’s strategy seems to be to bundle smart watches with its smartphone product, Galaxy Note 3.

On the other hand, Sony does not have Samsung's troubles. Sony smart watch products have nothing to do with the device, but only apply to the Android operating system. The main problem is that there are too many software BUGs and the touch screen display resolution is too low, which is hard to find in the details of content display. Although Sony seems to want to take any necessary measures to win the war, few analysts are optimistic about its prospects.

Apple's opportunities.

According to Brian White, an analyst at Cantor Fitzgerald, an investment bank, Apple’s smart watch products are not only targeted at the current market competition, but they are further positioned as “remote control home multifunction devices”. If White's analysis is correct, this means that Apple's smart watch products will not only be the next consumer electronics device, but also a device for future "Internet of Things." If Apple can fill this gap in user interface technology changes, then the data analyzed by NextMarket will be ridiculously low.

to sum up:

As we all know, the dilemma faced by Apple is losing its innovative advantages and is abandoning the low-end market. The problem is that most analysts believe that smart watches are just a transitional product before the much anticipated TV. However, even with its portability alone, smartwatches are even more important to the average consumer. The current market situation is that Sony and Samsung have limited product features. If Apple can increase its focus on this area and achieve a seamless connection between its development team and operating system, it will become a game changer and dominate the future. Smart watch market.