In 2017, the color TV industry experienced a mix of challenges and progress. While competition remained intense, the integration of new technologies and cross-industry collaboration opened up exciting possibilities for future growth. This momentum is expected to carry into 2018, bringing even more innovation to the market.
The year started with some turbulence as LCD panel prices rose sharply, putting pressure on manufacturers. Domestic demand was weak, leading to declining profits and shipments in the first half of the year. However, by the second quarter, panel prices began to stabilize, and by the end of the year, many domestic companies saw a rebound in sales. Analysts predict that this upward trend will continue before the Lunar New Year.
Konka’s president, Chang Dong, emphasized that despite fierce competition, investing in technology and brand value can lead to sustainable growth. In the first half of 2017, Konka managed to increase its revenue by 2.5% while the overall industry declined. The company also invested heavily in R&D, launching a custom wallpaper TV in October, showcasing their commitment to innovation.
Meanwhile, the once-hot internet TV sector faced a slowdown due to limited manufacturing capabilities and supply chain inefficiencies. As a result, its market share has shrunk, and further consolidation is expected in the coming years.
Looking ahead, consumers are increasingly drawn to large-screen, ultra-thin, curved, and 4K TVs. According to the China Electronic Chamber of Commerce, demand for high-end, large-sized TVs is on the rise. In 2018, technologies like OLED, quantum dots, AI, and laser TVs are expected to expand rapidly, especially in larger screen formats.
Sony's Chen Hao noted that the 55-inch and above segment grew significantly in 2017, with a clear shift toward premium products. Chang Dong also highlighted that OLED, 8K, and AI are key areas of development for the industry, with major players like Konka and LG accelerating their investments.
Cross-border integration also became more prominent in 2017, as telecom companies, e-commerce platforms, and TV manufacturers collaborated closely. This blurring of online and offline boundaries is expected to continue in 2018, creating more integrated product experiences.
As competition intensified, leading companies focused on transformation and diversification. Konka accelerated its "four modernizations," including high-end product development, business capitalization, and smart home integration. The company is now expanding beyond traditional TV manufacturing, aiming to become an investment holding group.
Skyworth also diversified its operations, entering LCD panel production and automotive-related businesses. They also launched a joint venture to develop advanced chips for smart devices, strengthening their position in the supply chain.
Artificial intelligence and smart home integration have become central to the industry’s evolution. Companies like Konka, Changhong, TCL, and Xiaomi introduced AI-powered TVs, signaling a shift toward intelligent home ecosystems. The ultimate goal is to make the TV the control hub of the smart home.
Jingdong, a major e-commerce player, is building an AI-driven smart home ecosystem through big data. BOE, one of the world’s largest display manufacturers, has expanded into IoT solutions, positioning itself as an IoT company offering smart port products and services.
Chang Dong of Konka believes that the future of the color TV industry lies in becoming a smart home center. With voice interaction and AI, smart TVs will evolve from simple entertainment devices into comprehensive home control systems.
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