In 2017, the color TV industry experienced a mix of challenges and progress. While competition remained intense, the integration of new technologies and cross-industry collaboration continued to grow, setting the stage for exciting developments in 2018. Despite a stable market with an estimated 48 million units sold in China, the year was marked by fluctuations in profitability and supply chain pressures.
Starting from 2016, rising LCD panel prices put significant pressure on manufacturers, leading to a decline in profits during the first half of 2017. However, as panel prices eased in the second half, shipments began to recover. Analysts predicted continued growth before the Lunar New Year, highlighting the importance of innovation and brand positioning in maintaining competitiveness.
Konka, for example, managed to achieve a 2.5% sales growth despite industry-wide declines. The company invested heavily in research and development, including the launch of a custom wallpaper TV and the establishment of a state-of-the-art R&D center. According to Konka’s president, Chang Dong, focusing on technology and brand premium value is key to success in a crowded market.
Meanwhile, the once-hot internet TV segment faced challenges due to weak manufacturing capabilities and limited supply chains. As a result, its market share has shrunk, signaling a shift toward more traditional and high-end TV solutions.
Looking ahead, large screen sizes, ultra-thin designs, curved displays, and 4K resolution were among the most popular features in 2017. Industry experts predict that these trends will continue to dominate in 2018, with OLED, quantum dot, AI, and laser TV technologies expected to drive further innovation. Large-screen TVs are set to become even more prevalent, driven by consumer demand for high-end, personalized experiences.
Cross-border integration also gained momentum in 2017, with telecom companies, e-commerce platforms, and TV manufacturers collaborating more closely. This blurring of online and offline boundaries is expected to intensify in the coming years.
In response to fierce competition, leading TV brands accelerated their transformation strategies. Konka focused on modernizing its operations, investing in high-end products, AI, 5G, and smart home ecosystems. Similarly, Skyworth expanded into related sectors like LCD panels and automotive technology. Many companies, including Konka, Changhong, TCL, and Xiaomi, launched AI-powered TVs, aiming to position themselves as central hubs in the smart home ecosystem.
BOE, one of the world's largest display manufacturers, is also expanding into IoT and smart home solutions. With its growing expertise in sensing, AI, and big data, BOE is redefining its role as an IoT company that provides intelligent port products and services.
As the industry evolves, smart TVs are no longer just entertainment devices—they are becoming the control centers of future smart homes. Voice interaction, AI integration, and IoT connectivity are shaping the next phase of the color TV industry, making the smart home entrance a critical battleground for competitors.
For those interested in smart TV and box updates, Smart TV/box information network sofa butler (http://) is a go-to resource, offering insights, product reviews, and software updates for smart TVs and related technologies.
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