September 27th 2014 Gaogong LED Lighting O2O Channel Conference Incited Marketing Reform

[Text|High-tech LED lighting channel Lu Qiujia] The e-commerce channel is not new to LED manufacturers. As early as a few years ago, there were production companies involved in e-commerce channels, and some brands have also achieved good results. Results. Such as: well-known Otto, Op, Wuyuan, etc., these companies' e-commerce model is mainly based on B2C.

Production companies test water and electricity companies are undoubtedly for the omni-channel strategy, and cooperation with the e-commerce platform is part of the omni-channel strategy.

Since the end market in 2013, more and more dealers have begun to try to contact e-commerce channels. The way they participate is mostly attended by the organization or individual through the approval of the company. Before 2013, there were very few dealers who tested water utilities. The speed of development of e-commerce channels in the terminal market is evident.

The terminal dealers test the water and electricity supplier because the whole marketing process is too complicated, and in the process of product delivery, the operating cost is increased, especially for the distributors at the end of the marketing, in the huge cost and the squeeze of the layer policy. Next, the living space is even narrower. It is also because of this, the industry calls for the emergence of flat channels.

In this context, online and online are thinking about the value of cooperation, so the concept of O2O is hot, and its Baidu search index has exceeded "e-commerce".

"Now these young consumers after the 80s and 90s, most of them come to the store to copy the product model, code, and then go back and buy online." A lighting dealer in Chengdu said that for these "copy code family" is really Nothing can be done, and it is impossible to make concessions in terms of price.

Traditional marketing channels have always been dominated by sellers, and consumers can only passively choose. But in the near future, this model will change in the future, and the seller's market will turn to the buyer's market.

Production companies and distributors are a kind of cooperative relationship. The loss of their interests will affect the stability of this relationship, so both parties are looking for a win-win marketing model.

The high-tech LED lasted one year of enterprise and channel research. On June 10, 2014, during the 11th Guangzhou High-tech LED Industry Summit Forum, the high-tech lighting chain platform was officially released. The original online order and line were created. Under the experience, online and offline can be purchased.

The high-tech lighting sales platform seeks to help companies develop the fourth channel while maximizing the protection of dealers' interests. The emergence of the O2O platform closely links companies, distributors and consumers.

The "High-tech LED Lighting Channel Conference and High-tech Lighting Franchise Dealer Conference" held concurrently with the 2014 High-tech LED Exhibition will be held at 9:30-12:00 on September 27th in Guangzhou, Pazhou Canton Fair Hall B Meeting room No. 2 on the C floor.

This conference is not only a face-to-face interaction and exchange opportunity between a supplier and distributor of the high-tech lighting chain platform, but also an excellent opportunity to invite more quality suppliers and distributors to join the high-tech lighting chain platform.

Gaogong LED's 29 resident reporters in important cities across the country learned through a month's business trip that most of the dealers have shown great interest in the high-tech lighting chain platform and have expressed their willingness to join.

"Joining high-tech lighting chain will definitely achieve a win-win situation. Dealers can have profit margins. I want to join the high-tech lighting chain platform as soon as possible. My stores in Xiangtan, Zhuzhou and Changsha can be included in the platform of high-tech lighting chain." Wen Wei, general manager of Hunan Modern Lighting Appliance Co., Ltd. said excitedly.

The meeting also invited the person in charge of the platform to enter the brand and more than 300 representatives of the responsible distributors across the country to conduct in-depth exchanges and discussions around the trend of the LED lighting market in the context of the new marketing era.

At the same time, during the conference, the 2014 high-tech lighting chain brand suppliers and franchisees will hold a signing ceremony for centralized strategic cooperation.

Attachment: List of distributors attending the 2014 High-tech LED Lighting Channel Conference (first batch)

city dealer name
Shijiazhuang Carl Lighting
Shijiazhuang Ledia lighting
Baoding Jinchang Lighting
Chengde Panasonic lighting
Chengde Panasonic lamp switch
Shenyang Shenyang Sanxiong Aurora Total Generation
Shenyang Shenyang Huaqiang Electrician
Hangzhou Light path lighting
Hangzhou Dongsheng Lighting
Nanjing Op lighting
Shenyang Rongpeng electrical equipment
Shenyang Baijiali Lighting
Shenyang Festival Lighting Liaoning Operation Center
Shenyang Huatai Lighting
Shenyang Panjin Zhongyue Optoelectronics
Shenyang Shenyang Ogilvy Lighting
Fuyang Big bright lighting
Xiaoshan Good home lighting
Xiaoshan Hangzhou Hengguang Lighting Engineering Co., Ltd.
Linping Shengyao electrical equipment franchise store
Hangzhou Hangzhou Qiming Lighting
Hangzhou Hangzhou Tread Electric Equipment Co., Ltd.
Hangzhou Baoshida LED
Hangzhou Languang Lighting Appliances
Hangzhou Qihui Lighting Business Department
Hangzhou Hangzhou Zall Lighting
Hangzhou Guangyu Lighting Lighting Business Department
Hangzhou Hangzhou Xingda Lighting
Hangzhou Save high lighting
Hangzhou Felida Lighting
Yiyang Light arrow lighting
Yiyang Mingda Lighting
Yiyang Hilights
Changsha Jiehe Building Materials
Changsha Jiamei Lighting
Changsha Candle lighting
Changsha Daming Optoelectronics
Xiangtan Illuminated lighting
Changsha Three force light source
Changsha Yajun Lighting
Beijing Beijing Lexiang Life Lighting Appliance
Beijing Samsung flagship store
Beijing Beijing Ai Shangguang Lighting Appliance Co., Ltd.
Beijing SAT Beijing Office
Beijing Langeng Lighting
Beijing Kyushu Photoelectric
Beijing Green semiconductor lighting
Beijing Haiyu Guangye Lighting Appliance
Beijing Beijing Dream Space Lighting Appliance Business Center
Beijing Cosbury Lighting
Wuxi Wuxi Aifeite Technology Co., Ltd.
Wuxi Yifeng Lighting
Wuxi Wuxi Lumina Lighting Co., Ltd.
Shanghai Snowlight lighting
Shanghai Shanghai Jiacai Lighting Engineering Co., Ltd.
Shanghai Shanghai Yingcan Lighting Electrical Engineering Co., Ltd.
Shanghai Shanghai Lingjiu Lighting Appliance Co., Ltd.
Shanghai Shanghai Guangliang Lighting Appliance Co., Ltd.
Dujiangyan Love home lighting
Chengdu Haojue Lighting
Chengdu Chenguang Lighting
Chengdu Gorgeous lighting
Chengdu Xinhong Lighting
Chengdu Hongyao Lighting
Chengdu Billion light LED
Chengdu Hongyan Lighting
Chengdu Honghui Lighting
Chengdu Becker
Chengdu Chuanjiang Lighting
Nanchang Huayi Lighting
Nanchang Firefly lighting
Nanchang DTL Lighting Living Museum
Nanchang Guanhua Lighting
Nanchang Chau Ming Lighting
Nanchang Han Yu Lighting
Nanchang Jiamei Lighting
Nanchang Jiangshan Lighting
Nanchang Woodlinson Lighting
Nanchang Nature lighting
Nanchang Hua Qiang Wang
Nanchang Rectangular lighting
Nanchang Tracy
Nanchang Lighting
Zhangzhou Xiamen Huiliang Trading Co., Ltd.
Jinjiang Jinjiang Qingyang Mingpai lighting and lighting firms
Nanjing Nanjing Maihui Automation
Fuyang Fuyang Dynasty Lighting Co., Ltd.
Fuyang I love my home lighting
Xiaoshan Hangzhou Xianghu Famous Lights Family Lighting City
Yiyang Xinyangming Lighting
Xiangtan Hunan Modern Lighting Appliance Co., Ltd.
Changsha Current lighting
Changsha Rongguang Lighting
Beijing Beijing Sunshine Chuangyi
Wuhan Omang
Wuhan Wuhan Coats Lighting
Jinan Jinan Chaohui Lighting Electrical Technology Co., Ltd.
Jinan Jinan Jinbaisheng Lighting Engineering Co., Ltd.
Jinan Jinan Aolida Neon Lighting Engineering Co., Ltd.
Jinan Shandong Inspur Huaguang
Hefei Philips Investment Corporation
Hefei Collar lighting
Hefei Sunlight
Hefei Yihai Lighting
Tianjin Tianjin Tanggu Five Rings Lighting
Tianjin Tianjin Xinghui Lighting
Chongqing NVC
Chongqing Philips
Chongqing Foshan Lighting
Chongqing Rectangular lighting
Chongqing Diligent
Taiyuan Foshan Lighting
Taiyuan Bright
Taiyuan New world lighting
Taiyuan Min Dong Boutique
Taiyuan Crystal Palace
Nanning Guangxi Loyal Xiongwei Lighting Appliance Co., Ltd.
Nanning Geshelai Lighting Store
Nanning Qiaoguang Lighting Chain Store
Lanzhou Lanzhou Kebang Industry and Trade Co., Ltd.
Lanzhou Three males. Aurora illumination
Lanzhou Lanzhou Tianfu Trading Co., Ltd.
Lanzhou General agent
Changzhou Changzhou Mingjiahui Lighting Appliance Co., Ltd.
Changzhou Changzhou Century Dynasty
Changzhou Changzhou Sanfeng Lighting
Changzhou Changzhou Xintaitong Lighting
Changzhou Changzhou Ao Ting Lighting
Ningbo Huaqiang Lighting
Ningbo Ningbo NVC Lighting Engineering Co., Ltd.
Ningbo Extreme lighting
Ningbo Ningbo Yahui Lighting Co., Ltd.
Fuzhou Shuangfu Lighting
Fuzhou Renguang Lighting
Fuzhou Slater Lighting
Fuzhou Ultra-lighting
Hefei Jinpeng Lighting
Guiyang Guiyang Yulong Lighting
Guiyang Big lantern lighting
Guiyang Guiyang NVC Lighting Operation Center
Guiyang Guiyang Zhengyuan Lighting
Guiyang Guiyang Nanming Di Novi Lighting
Weihai Shandong Bilusi Lighting Co., Ltd.
Liaocheng Liaocheng Kete Xiangrui New Energy
Liaocheng Shandong Liaocheng Luxing Lighting
Linping Dibao Lighting Firm
Linping Hangzhou Linping Junhao Lighting
Linping Simple art lighting
Hangzhou Hangzhou Chenguang Lighting
Yiyang Yiyang shouted lighting
Yiyang Pinshang Lighting
Zhuzhou Jimei Lighting
Zhuzhou Diowe
Zhuzhou Aurora lighting
Wuxi Wuxi Shengtaifu Industry and Trade Co., Ltd.
Wuxi Huaqiang Lighting
Wuxi Nanjing Renhua Electric Co., Ltd. Wuxi Branch
Dujiangyan Fortune lighting
Dujiangyan Famous stone lighting
Dujiangyan Heart source lighting
Dujiangyan Wei Mingli Lighting
Dujiangyan Zhengtai Electrician
Dujiangyan Weixiong Lighting
Ji County Hua Deng at the beginning
Ji County Bailian Lighting
Nanchang Philips Lighting
Nanchang Foshan Lighting
Nanchang Op lighting
Nanchang Op lighting
Zhangzhou Quansheng Lighting
Jinjiang Sunlight lighting
Jinjiang Still good lighting
Jinjiang Langshi Lighting
Zhangzhou Kaida Guangdian Lighting Co., Ltd.

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