iPad is being abandoned by users

Beijing time November 27 news, according to the latest report released by the statistical agency Pocket shows that Apple iPhone 6 and iPhone 6 Plus users to read the mobile phone storage content is increasing, the corresponding use of iPad time is rapidly falling.

Apple has speculated when it launched the iPhone 6 and iPhone 6 Plus, saying that the larger phones on these two screens will take on some of the functions of the iPad, thus reducing the number of users of the iPad. Now Pocket's report provides evidence for this speculation.

Statistics from Pocket statistics show that 72% of users who upgrade to iPhone 6 have spent time reading on their mobile phones, compared with 28% using iPads, and reading time on iPhone 5s before upgrading. 55%. iPhone 6 Plus users have a higher percentage of mobile phone reading time, up to 80% compared to 20% for the iPad.

In addition, iPhone 6 Plus users open 65% more items on mobile phones than on iPhone 5 or iPhone 5s before upgrading, and 33% for iPhone 6 users, which means that users are not only more inclined to use smart phones than Tablets consume content, and the overall content tends to be more.

According to industry experts, the data released by Pocket indicates that users like to use large-screen devices when reading or watching videos, but it may also be that the early novelty brought by new devices has caused the data to be distorted. But in any case, this is one of the earliest data indicating that the new iPhone may be nibbling on iPad sales.

Pocket said that the above data comes from online articles, videos and other content that users store on their mobile phones every day. In this study, Pocket used more than 2 million "open" articles and video samples to compare behavior changes after users upgraded from iPhone 5 and iPhone 5s to iPhone 6 or iPhone 6 Plus.