When it comes to the conclusion of the year, several families are happy. At the beginning of the year, the industry is optimistic about the 2014 LED industry situation, saying that 2014 is the year of LED lighting. One year has passed, what is the result?
Years ago, as governments of various countries actively promoted energy conservation and emission reduction, banned incandescent lamps, and vigorously advocated the use of LED lighting products; export orders increased, especially in India, where energy shortages are particularly evident. All kinds of signs seem to indicate that the LED industry has entered a period of rapid development.
Waiting for the industry to laugh and prepare for the market outbreak, just a few months later, due to the weakening of the overall domestic economic situation, the growth of the upstream real estate industry slowed down and engineering projects decreased, domestic monetary tightening, loan difficulties, etc. Even the favored export trade has continued to decline due to the lack of recovery in the European economy. All kinds of unfavorable factors have swept the LED lighting industry in the "expansion period", and the lighting market is relatively deserted.
In the face of the ever-changing LED market, some companies were caught off guard and lost. Enterprises like Fengguang started to run, and the tide of bankruptcy began to appear. Some companies started from improving their competitive strength in order to gain a competitive advantage. M&A integration, mergers and acquisitions, and the emergence of Wanrun Technology's acquisition of Rishang Optoelectronics, Tongfang's full occupancy in Zhen Mingli, etc., more than 30 mergers and acquisitions throughout the year, involving the industrial chain, the middle and lower reaches.
Small and medium-sized LED companies are unable to carry out brand promotion and channel layout, and are unable to get various loans and market bleak. What should we do?
The author interviewed a number of companies randomly, and some views are worth learning from small and medium-sized LED companies.
This year is the last word pragmatic <br> <br> lighting market is full of unrest, to follow suit, herd, resulting in many LED companies fall into crises, some large enterprises have the opportunity to take a detour to correct track, while SMEs are often Not able to pay for the mistake. Therefore, first of all, to do a good job of the product, to do a good job, to make performance, do not risk not radical. Secondly, pay attention to the benign circulation of funds, preferably cash transactions, avoiding triangular debts, numerous "disruptions", and "running the road" to beat our nerves all the time.
<br> <br> multi-channel distribution business to be successful, we must pay attention to channel expansion, physical channels, distribution channels, direct sales channels, as well as the electricity supplier channels, multi-channel distribution. Mr. Li, who has been in the Huaqiang LED Trading Center for many years, has given his own way of survival: the characteristics of LED products determine that the current physical channel is the most important sales channel. Huaqiang LED trading center is because of its superior address location and professionalism, especially As a window for foreign trade exports, we will define the starting point of the construction of physical channels, and we can play a role in point and face. Through the accumulation of these years, we have developed partners in Europe, America, Southeast Asia, Russia, and many other cities in China. Moreover, it accommodates four or five hundred LED companies, and there is no interoperability. New products will be available soon. In addition, the e-commerce channel is an emerging sales carrier. Global Sources, Alibaba, Tmall and other channels have been adopted by many lighting companies. We have also cooperated with LED network media to compare cross-border e-commerce and brand promotion. Good try.
Rapid flow of products <br> <br> whether channel construction or branding, the ultimate goal is to sell products. Enterprises vigorously carry out product promotion, and even product clearance, the market vigorously promoted and promoted, buyers get benefits, are happy. Promotion, discount, clearance, product sales, money back, in order to achieve value.
Despite the unpredictable changes in the market, it is a way for small and medium-sized LED companies to think and study, to fully tap their own advantages, pragmatic management, identify product positioning, seize market opportunities, and try to develop appropriate marketing strategies.
Years ago, as governments of various countries actively promoted energy conservation and emission reduction, banned incandescent lamps, and vigorously advocated the use of LED lighting products; export orders increased, especially in India, where energy shortages are particularly evident. All kinds of signs seem to indicate that the LED industry has entered a period of rapid development.
Waiting for the industry to laugh and prepare for the market outbreak, just a few months later, due to the weakening of the overall domestic economic situation, the growth of the upstream real estate industry slowed down and engineering projects decreased, domestic monetary tightening, loan difficulties, etc. Even the favored export trade has continued to decline due to the lack of recovery in the European economy. All kinds of unfavorable factors have swept the LED lighting industry in the "expansion period", and the lighting market is relatively deserted.
In the face of the ever-changing LED market, some companies were caught off guard and lost. Enterprises like Fengguang started to run, and the tide of bankruptcy began to appear. Some companies started from improving their competitive strength in order to gain a competitive advantage. M&A integration, mergers and acquisitions, and the emergence of Wanrun Technology's acquisition of Rishang Optoelectronics, Tongfang's full occupancy in Zhen Mingli, etc., more than 30 mergers and acquisitions throughout the year, involving the industrial chain, the middle and lower reaches.
Small and medium-sized LED companies are unable to carry out brand promotion and channel layout, and are unable to get various loans and market bleak. What should we do?
The author interviewed a number of companies randomly, and some views are worth learning from small and medium-sized LED companies.
This year is the last word pragmatic <br> <br> lighting market is full of unrest, to follow suit, herd, resulting in many LED companies fall into crises, some large enterprises have the opportunity to take a detour to correct track, while SMEs are often Not able to pay for the mistake. Therefore, first of all, to do a good job of the product, to do a good job, to make performance, do not risk not radical. Secondly, pay attention to the benign circulation of funds, preferably cash transactions, avoiding triangular debts, numerous "disruptions", and "running the road" to beat our nerves all the time.
<br> <br> multi-channel distribution business to be successful, we must pay attention to channel expansion, physical channels, distribution channels, direct sales channels, as well as the electricity supplier channels, multi-channel distribution. Mr. Li, who has been in the Huaqiang LED Trading Center for many years, has given his own way of survival: the characteristics of LED products determine that the current physical channel is the most important sales channel. Huaqiang LED trading center is because of its superior address location and professionalism, especially As a window for foreign trade exports, we will define the starting point of the construction of physical channels, and we can play a role in point and face. Through the accumulation of these years, we have developed partners in Europe, America, Southeast Asia, Russia, and many other cities in China. Moreover, it accommodates four or five hundred LED companies, and there is no interoperability. New products will be available soon. In addition, the e-commerce channel is an emerging sales carrier. Global Sources, Alibaba, Tmall and other channels have been adopted by many lighting companies. We have also cooperated with LED network media to compare cross-border e-commerce and brand promotion. Good try.
Rapid flow of products <br> <br> whether channel construction or branding, the ultimate goal is to sell products. Enterprises vigorously carry out product promotion, and even product clearance, the market vigorously promoted and promoted, buyers get benefits, are happy. Promotion, discount, clearance, product sales, money back, in order to achieve value.
Despite the unpredictable changes in the market, it is a way for small and medium-sized LED companies to think and study, to fully tap their own advantages, pragmatic management, identify product positioning, seize market opportunities, and try to develop appropriate marketing strategies.
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