Sony declares war LG, OLED TV will set off price war

Today, LG just released an OLED TV at CES. For details, please refer to DT Jun's live report on the LG conference. But LG is now taking care, the competitor is Sony.

A few years ago, Sony used the amazing 56-inch 4K OLED component and exhibited it at CES. Unfortunately, then there is no more then.

This situation has changed this year, and Sony has begun to aggressively enter the OLED field. Today, Sony released the A1E series Bravia OLED TV at CES, which supports 4K HDR technology and features an ultra-narrow bezel and a bottomless bracket. The TV runs Android TV and offers built-in ChromecasTIng. Users can control this TV through Google Home Voice.

Sony declares war LG, OLED TV will set off price war

The TV has no speakers and it emits sound from the back of the TV through a "AcousTIc Surface" technology. This is undoubtedly a technological innovation.

At present, Sony has not announced any price information, nor does it explain the working principle of "flat sound field technology". But imagine, the price will never be cheap.

However, in the absence of competition, some of LG's 4K HDR products were already below $2,000 at the end of last year. For consumers, this is undoubtedly good news. Because this means that as competition in the OLED field intensifies, OLED TVs will become affordable products for ordinary income consumers.

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