With the rapid growth of the new energy vehicle industry, countries around the world are accelerating their development of electric vehicles. According to recent reports, BYD has successfully "conquered" the Japanese electric market. It was announced that 10 electric buses will be deployed in Okinawa, marking a strong foothold in Japan’s competitive automotive landscape.
Two years ago, five BYD K9 electric buses made their debut in Kyoto, Japan, making BYD the first Chinese automaker to successfully enter the Japanese market. This marked a significant milestone for the company and opened the door for further expansion.
Fast forward two years, and BYD, the first Chinese car manufacturer to break into the Japanese market, is now expanding its new energy presence to Okinawa—a historic city that welcomes millions of tourists annually. On December 1st, 10 BYD K9 pure electric buses officially began operations in Okinawa. The project was commissioned by Okinawa’s ship docking agency, which aims to use these electric buses to support tourist transportation at the port.
[Image: BYD enters the Japanese electric car market, 10 electric buses start the attack]
[Caption: BYD K9 Okinawa Operation Launch Ceremony]
This fleet represents Okinawa’s first-ever pure electric bus fleet. Given that Okinawa is an island with no subway system and only a single tram line, public transportation relies heavily on buses and taxis. Therefore, the introduction of these electric buses marks a major shift in the region's mobility infrastructure.
It’s remarkable that Japan, known for its advanced automotive industry and well-established domestic brands like Toyota, Honda, and Nissan, has finally welcomed a Chinese electric bus. Despite the challenges, BYD managed to win over local operators through its technology, reliability, and comprehensive solutions.
BYD’s journey in Japan hasn’t been smooth. In 2003, it attempted to enter the Japanese market but faced legal challenges from Sony over battery patents, which were later resolved in BYD’s favor. In 2010, the company acquired a Japanese auto mold factory, raising concerns about technology transfer. Then, in 2015, when BYD K9 debuted in Kyoto, it was met with skepticism and criticism from Japanese netizens.
However, after winning key lawsuits in the U.S. and Japan, including against Sony and Sanyo, BYD gradually built credibility.
[Image: BYD K9 runs in Kyoto, Japan]
[Caption: BYD K9 in Kyoto, Japan]
So why did Okinawa choose BYD this time? Matsuda Miki, Executive President of Okinawa Ship Agency, shared some insights during a press conference. He expressed confidence in BYD, citing his visit to Shenzhen, where he saw clean air and numerous electric buses on the streets. This experience left a strong impression on him.
Since 2011, BYD has been promoting its K9 model globally, with more than 200 cities across 50 countries running its electric buses. Partners include tech giants like Facebook, Grab, and Didi, as well as joint ventures focused on new energy vehicles.
Liu Xueliang, General Manager of BYD Asia-Pacific Automotive Sales Division, emphasized that BYD offers more than just vehicles—it provides a complete new energy solution, including solar power stations, energy storage systems, and electric vehicles such as forklifts.
[Image: BYD new energy overall solution]
[Caption: BYD Solar Power Station]
[Image: BYD Energy Storage]
[Caption: BYD Pure Electric Forklift in Japan]
In fact, BYD has evolved beyond being just a car or battery company. It now operates as a comprehensive new energy solution provider, covering cloud tracks, passenger cars, commercial vehicles, electronics, and batteries.
After years of investment in the new energy sector, BYD has become a global leader in electric vehicle sales. In 2016, it captured about 13% of the global new energy passenger car market.
The “Urban Bus Electrification†initiative, launched seven years ago, has now become part of China’s national strategy and is being adopted internationally, including in Japan, the U.S., the UK, and Singapore.
As BYD Chairman Wang Chuanfu once said, “In the era of the green industrial revolution, new energy is the future.†With its innovative technology, reliable service, and comprehensive approach, BYD is not just entering the Japanese market—it’s reshaping it.
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