Assertive Display 5: Amazing HDR experience

Not long ago, we explored the evolving trends in future display technologies and how high dynamic range (HDR) can transform the viewing experience. HDR offers a more realistic image by preserving brightness, texture, and detail, bringing displays closer to what the human eye naturally perceives. Now, it's time to dive deeper into the innovation behind Arm’s Assertive Display 5, which introduces a comprehensive set of HDR management features to the display pipeline. Assertive Display has long been recognized as the industry leader for outdoor visibility, with over a billion mobile devices already equipped with its technology. It uses an advanced local tone mapping engine that dynamically adjusts each pixel to counteract challenging conditions—such as limited display capabilities, varying ambient lighting, or reduced backlighting—both indoors and outdoors. This ensures a consistently high-quality visual experience under any circumstance. ![10.png](http://i.bosscdn.com/blog/pI/YB/AF/oU41KAJTtsAADmRnJniDw825.png) **HDR for a More Realistic Experience** Traditional standard dynamic range (SDR) content, like sRGB, only offers a contrast ratio of around 2,000:1. This often results in dark shadows and washed-out highlights, such as bright clouds. In contrast, HDR content can achieve a contrast ratio of up to 100,000:1, delivering richer colors, sharper details, and more realistic textures. However, this potential is only realized if the display can accurately reproduce the full dynamic range. While ideal conditions—like watching HDR on a high-end panel in a dark room—offer the best experience, most people watch content in less-than-perfect environments. Many consumer-grade displays today fail to fully support HDR, limiting the impact of the content. But there's a solution. **HDR Management in the Display Pipeline** Whether you're using a smartphone or a premium HDR monitor, we expect content to be displayed faithfully. However, the process from capture to screen is complex. Images are first compressed, encoded, and then tone-mapped either to fit SDR displays or to enhance them for HDR. Finally, they are rendered on the device. Assertive Display 5 enhances every stage of this pipeline, ensuring optimal performance and significant power savings: - **HDR to SDR Mapping**: Accurately maps HDR content to the display's specifications, adjusting for ambient lighting. - **HDR to HDR Mapping**: Compensates for environmental factors that could otherwise degrade the HDR experience. - **Retains HDR Quality Even with Diminished Backlight**: Especially beneficial for mobile devices and laptops, enabling HDR viewing while saving power. - **Supports HDR10 and HLG Standards**: Including PQ, PQ10, and HLG10 for broader compatibility. **The Power of Local Tone Mapping** At the heart of Assertive Display 5 is the iridix8 HDR engine, which delivers an exceptional HDR experience even on SDR panels. Unlike global tone mapping, which applies the same adjustments to all pixels and can lead to loss of detail, local tone mapping analyzes each pixel individually. This preserves brightness, color, and contrast, enhancing darker areas and creating a more lifelike image. HDR content can be difficult to view in bright sunlight due to glare and reflection, but Assertive Display’s dynamic compensation ensures a consistent, high-quality experience regardless of the environment. ![11.png](http://i.bosscdn.com/blog/o4/YB/AF/oU44OADN0PAALa7Pqx8MU425.png) **Advanced Color Gamut and Color Management** HDR content typically uses a wider color gamut than traditional SDR, such as Rec.2020 instead of Rec.709. This expands the range of colors, making images more vivid and realistic. While not all displays can fully support Rec.2020, many can display P3, a subset between Rec.709 and Rec.2020. To ensure accurate color representation, content must be mapped properly to the display’s capabilities. Assertive Display 5 uses a compact and cost-effective hardware implementation of 3D color lookup tables (LUTs), preserving the richness and depth of colors for a more authentic visual experience. **Outstanding Outdoor Visibility and Power Efficiency** Beyond enhancing visuals, Assertive Display 5 also improves power efficiency. Traditional backlight control methods can introduce visible artifacts, but the content-adaptive approach used here with the iridix engine ensures smooth transitions without compromising image quality—even when the backlight is dimmed. **Multi-Window Support** Modern users rely heavily on multi-window interfaces, including split-screen, picture-in-picture, and zoom modes. Assertive Display 5 supports both HDR and SDR windows in the same scene, allowing multiple windows to be scaled and displayed simultaneously. This makes it ideal for productivity and entertainment across a wide range of devices. With its small footprint, simple RGB interface, and powerful HDR management features, Assertive Display 5 is a versatile and efficient solution for next-generation displays. ![12.png](http://i.bosscdn.com/blog/o4/YB/AF/oU45-ATz_3AAEOdjFF9_I214.png)

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