Today, Bloomberg released an article suggesting that Apple's 1 billion iOS-powered Mac devices hold significant advantages over Google's fragmented Android ecosystem. Accompanying the article is an image (http://i.bosscdn.com/blog/59/68/1f/612739e~ivr_baidu_autow600~.jpg), which illustrates the stark contrast between the two tech giants' approaches to augmented reality (AR).
Bloomberg highlighted that despite Google launching AR tools three years before Apple, few smartphones currently feature these functionalities, and adoption remains limited. On the other hand, Apple's seamless integration of software and hardware gives it a clear edge. Developers believe this capability could enable Apple to rapidly catch up in the AR space.
A case in point is Apple Pay versus Google Wallet. Although Google Wallet entered the market a year earlier, Apple Pay quickly gained widespread popularity. The same trajectory could unfold for Apple's ARKit. Arbel Güller, a developer working on AR applications, expressed excitement: "Once ARKit launches, my app will instantly support millions of devices. It's a game-changer."
Further analysis from Bloomberg noted that Google introduced its AR platform, Tango, back in 2014, with a recent update earlier this year. However, Tango requires specialized hardware, such as an infrared depth sensor, limiting compatibility to just two models—Lenovo's Phab 2 Pro and Asus' ZenFone AR. In contrast, Apple's ARKit leverages existing smartphone components like cameras and gyroscopes to deliver comparable results.
The issue with Google lies in what's known as "fragmentation." Android device manufacturers and carriers often lag behind in rolling out updates, meaning cutting-edge features like Tango reach only a small fraction of the 2 billion active Android devices. By contrast, Apple controls both its hardware and software, allowing it to deploy updates more efficiently. As a result, 86% of iPhones run the latest iOS version, compared to just 11.5% of Android devices running the most recent OS.
This discrepancy is evident in how developers engage with these platforms. While the team at Divers Collective found Tango intriguing, they refrained from fully embracing it due to its limited availability. Conversely, upon the release of ARKit in June, they immediately began exploring its potential, creating immersive experiences like a virtual rocket landing in a pool or a 3D moon floating in a living room.
For Apple, ARKit represents a stepping stone toward its broader vision for AR devices. Recent trademark filings hint at the company's plans for smart glasses, signaling progress on the secretive Apple Smart Eyewear initiative. This development underscores Apple's commitment to pushing boundaries in the AR domain, positioning itself as a leader in next-generation technology.
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