OFweek smart home network intelligence with the ecological platform, has become the mainstream configuration of smart appliances this year.
However, it was on May 19. Haier, the creator of smart refrigerators, chose to launch a new product launch and healthy food cloud platform conference in Beijing, aiming to re-establish the development direction of smart appliances in the Internet of Things era.
At the conference, Haier released the world's first flagship product of Xincun Internet Refrigerator. Compared with ordinary smart refrigerators, this series of products incorporates five core technologies such as artificial intelligence technology to enable them to actively provide services to users.
Not only that, at the conference site, Haier Xin Kitchen Internet Refrigerator also released a healthy food cloud platform open to the outside world. With nearly one billion interactions, Haier has created healthy food big data and is committed to providing users with Solutions such as nutritious and healthy food.
Through Haier’s unique user data, Haier Xinchuang Internet Refrigerator has attracted more than 600 third-party resources and built a comprehensive health food cloud platform.
Cloud platform focuses on user needs Market prospects are very impressive
Why Haier, as a leading domestic appliance company, will value the cloud platform so much?
In the past two years, with various technological breakthroughs in smart hardware, the Internet of Things industry, which had only stayed in the concept, has been advancing rapidly and has entered an outbreak period in advance. As the next outlet in the Internet industry, both international technology giants and domestic SMEs have developed a strong interest in the application of IoT in the smart home industry.
This slightly tentative application has become an opportunity for the cloud platform to enter public view. Through interconnecting and interoperating various resources, it provides personalized services for the needs of fragmented users, realizing thousands of people in the true sense.
At the same time, through the connection with third-party resources, resource parties can also face-to-face communication through the cloud platform technology and users, so that manufacturers can not only directly understand the needs of users, but also realize the optimization of supply chain through big data calculation. .
It is precisely because the cloud platform not only meets the needs of users, but also seizes the pain points of the manufacturers, making the market prospect of the cloud platform broader. However, smart home products that can access cloud services at this stage are not surprising, but they have always faced some problems that have caused them to become inaccessible.
The next outlet on the Internet is the cloud platform but consumers still have concerns
The cloud platform is only considered to be the next outlet of the Internet. Not only because of resource sharing, but also because of the vast value space. However, this value must be built on enough device access numbers, so the problem will follow.
How to quickly establish a large-scale user base has become one of the issues that cloud platforms must face. However, for consumers, in the face of domestic confusing consumer environment, more or less want to put their information in a controllable range.
Therefore, the consumer's distrust of the cloud platform leads to contradiction between demand and prevention, which makes the fast-on-demand of cloud platform users obstruct.
In fact, whether it is the importance of cloud services for access to intelligent hardware products or the important position of cloud services in Internet services, how to fully eliminate users' mistrust will become the current intelligent hardware products can become The premise is easier to manage and run.
Both hardware and software layout cloud platform Haier has come out on top
Therefore, as a well-known leading company in China, Haier has demonstrated advantages that other companies do not have in the cloud platform.
On the one hand, Haier has invested a lot of time and resources in strategic combing and technology research and development for the purpose of smart living, and has been widely concerned by the industry's big coffee and industry. It is understood that Haier has gone step by step to the Wisdom Life 3.0 era, after years of painstaking research in the market and users, and after many years of dedicated careful layout and unremitting efforts.
Through Haier's intensive cultivation on smart homes, it also enables consumers to have a deeper understanding of Haier's smart homes, and also allows users to believe Haier's reliability in customer protection, which will also become intangible in the field of smart home appliances. Advantage.
Not only that, because Haier itself can make one of the best products in the industry, with a considerable amount of shipments. Based on this, it is natural that we can successfully find some partners, and ecological construction around the cloud platform will naturally be smooth.
It is precisely because of Haier’s absolute influence on corporate culture and product strength that the difficulties of the cloud platform are fundamentally inconvenient. In this battle, Haier has won the top spot.
Smart Home will usher in a new development opportunity
The healthy food cloud platform released by Haier is not only an important measure to expand its smart food ecosystem. At the same time, Haier, through its own advantages accumulated over the years, has interconnected and interoperated all kinds of resources, created a new platform for creating a win-win situation, and achieved a win-win increase for all parties involved.
While improving the user experience, it also sets the next direction for the industry in the era of the Internet of Things.
It can be foreseen that in the future, with the richness and development of smart home product forms, smart home solutions that cater to users' needs through the cloud will also become new trends. Next how to make home products become truly intelligent and popular, Haier's conference may be able to bring new business opportunities.
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