Zhaochi shares released its 2010 annual report on the 28th. The report shows that the company achieved operating income of 30,186,280,200 yuan in 2010, an increase of 6.21% year-on-year. The net profit attributable to shareholders of listed companies was 3.4302 million yuan, up 36.90% year-on-year; The income was 0.77 yuan, a year-on-year increase of 28.33%.
Gu Wei, chairman of Zhaochi Co., said that the company has basically realized the "four-horse-horse" strategic pattern, integrating the value of digital set-top boxes, Blu-ray disc players, LCD TVs and LEDs, and continues to implement "positioning high-end products and expanding direct sales customers. The business strategy of integrating differentiated products is planned to achieve a year-on-year growth of more than 20% in 2011.
Grasping the trend of global consumer electronics production outsourcing
As the competition in the consumer electronics industry is intensifying and the industry is upgrading faster, it is necessary for brand companies to focus more on technology development and product promotion. The classification of the consumer electronics industry chain is getting more and more detailed, and the scale of the foundry manufacturing industry in the middle is expanding. After the PC and mobile phone OEMs, it is a general trend for the TV industry to grow rapidly. Isuppli predicts that the proportion of LCD TV manufacturing outsourced in 2012 will increase from 28.2% in 2007 to 41.1%.
The industry believes that China is the global production center for consumer electronics and will continue to benefit from this trend in the future.
Zhaochi said that since its establishment, the company's main business is independent research and development and technological innovation of consumer audio-visual products. The trend of consumer electronics outsourcing will also bring more space for the company's development.
Benefiting from the trend of outsourcing transfer, the company's LCD TV business grew rapidly and became the largest exporter of digital set-top boxes from 2007 to 2009. During 2007-2009, the proportion of digital set-top boxes in total sales increased from 26.34% to 40.84%. The proportion of TV sales increased from 36.81% to 50.50%.
It is understood that Zhaochi has formed a relatively complete consumer electronics technology system, which has obvious technical advantages in the industry. Through the matching design of LCD TVs, set-top boxes and players, the product lines are extremely rich. After years of overseas market development, in the eyes of overseas customers, “Zhaochi†has become a high-quality, cost-effective brand.
In addition, Zhaochi also said that while the company is engaged in technological innovation and product differentiation and integration, it also pays great attention to cost control. The company invented the industry's unique automated test fixtures such as veneer and assembly, saving a lot of manpower and improving. Productivity. According to the CITIC Securities research report, the standardization degree of the components and the automation of production are high, and the production cost is low, which is beneficial to the company to obtain more orders.
The fourth carriage "LED" is ready to go
According to the annual report of Zhaochi, the company will officially launch LED energy-saving lighting projects in 2011, and will invest a lot of resources to promote the rapid development of this business. The data shows that the LED lighting industry is in a period of rapid development. In 2009, the total output value of China's LED lighting industry reached 82.7 billion yuan, the package output value was 20.4 billion yuan, and the output value of applied products was 60 billion yuan. It is estimated that the total output value of LED lighting industry will exceed 1500 in 2010. 100 million yuan.
Market analysts believe that in addition to making a difference in the field of LED lighting, the company can achieve the production capacity of LCD TVs, and has a stable guarantee on downstream demand. In addition, LED products can be sold through the supermarket channels that the company has already developed. Therefore, compared with a single lighting company, the development of the company will be more advantageous in this field.
According to the recent announcement of Zhaochi, the company has invested in ten test packaging lines in the early stage, and has been installed and commissioned, and run in batches; three energy-saving lighting assembly lines, four energy-saving lighting SMT lines, have been installed and commissioned, and run in batches.
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