On August 31, 2017, Shenzhen Jiangbolong Electronics Co., Ltd., commonly known as Jiang Bolong, made a significant announcement: they had successfully acquired Lexar, a globally renowned brand in the flash memory sector. Following the acquisition, Lexar became a wholly-owned subsidiary of Jiangbolong, maintaining its headquarters in San Jose, USA. The new Lexar has swiftly begun executing its operational contracts to ensure seamless continuity in serving Lexar’s clients across the globe.
Since its founding in 1999, Jiang Bolong has been steadfastly dedicated to developing and marketing storage products, offering customers worldwide an extensive array of high-performance, cutting-edge flash memory solutions. Over the years, Jiang Bolong has built a robust R&D team, an efficient operational framework, innovative and competitive products, and top-tier customer service. Through relentless effort, Jiang Bolong has cultivated partnerships with thousands of clients globally and established itself as a leader in the storage market. Its embedded storage brand FORESEE® is not only gaining traction domestically in China but also expanding rapidly internationally. The acquisition of Lexar complements Jiang Bolong’s aim to position itself as a premium brand in the consumer storage domain, laying a strong foundation for future growth.
As stated by the founder of Jiang Bolong, “We are incredibly proud to have acquired Lexar, a brand that enjoys widespread recognition globally. Leveraging our expertise in technical products, operational efficiency, and talent pool, we are confident in continuing Lexar's legacy. With the emergence of new technologies like big data, private clouds, virtual reality, 8K video, smart vehicles, and AI, the demand for high-quality storage solutions is set to skyrocket. The new Lexar will remain focused on the consumer mid-to-high-end storage market, offering innovative and competitive products tailored to meet global client needs while exploring untapped market opportunities.â€
Lexar (NASDAQ: LEXR), initially established in 1996, was acquired by Micron in 2006 and delisted from NASDAQ, becoming part of Micron’s consumer storage portfolio. For over two decades, Lexar has been a trusted name in storage solutions for professionals in photography, consumer electronics, and telecommunications. Known for its superior performance, reliability, and stability, Lexar has consistently delivered top-tier products. The merger of Jiang Bolong’s R&D prowess and service capabilities with Lexar’s iconic brand will redefine the storage industry landscape.
This acquisition marks Jiang Bolong’s strategic transition from a technical product company to a technology-driven brand entity. Their commitment remains unwavering: to deliver the highest quality storage solutions globally through enhanced customer service. Simultaneously, Lexar will deepen its roots in the Chinese market, increasing its visibility among the vast consumer base in China. Jiang Bolong aims to broaden Lexar’s reach, diversify its product offerings, and introduce its solutions into emerging fields, ensuring a broader impact and relevance in the ever-evolving tech ecosystem.
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