In 2017, the popularity of short videos continued to grow, and as consumer preferences evolved, the trend shifted toward more specialized content. Among various niches, parent-child related short videos gained significant traction, especially those focused on maternal and child care. As a pioneer in the mobile video space for parents, "Cautious Liver" has seen remarkable growth. After securing millions in angel funding last December, it later attracted investment from Jinshajiang Venture Capital's Pan Xiaofeng in April this year. This financial backing has helped solidify its leading position in the maternal and child industry, making it one of the fastest-growing platforms in the sector.
"Cautious Liver" targets mothers with children aged 0 to 10 years old. It was among the first to introduce the "mobile + parent-child + short video + community" model, aiming to help every mother enjoy a high-quality lifestyle. The platform has created a new category within the maternal and child market, offering valuable content that resonates with its audience.
Thanks to its unique positioning and high-quality content, "Cautious Liver" has caught the attention of many top-tier brands. Companies like Becker, Nestle BEBA, Mama Hada, and others have formed strategic partnerships with the platform to promote their brand values and products. These collaborations reflect the growing recognition of "Cautious Liver" as a trusted channel for reaching engaged and informed parents.
For instance, Mama Hada, a Japanese herbal skincare brand, launched a range of products tailored for different stages of pregnancy and postpartum care, including stretch mark cream, chest care lotion, and UV sunscreen. Nestle BEBA introduced several infant formula lines, such as the small O protein series and HA hydrolyzed milk powder, catering to the needs of babies at various developmental stages. Meanwhile, Bejie Baby, an agent representing international brands like OKBABY, BEABA, Mustela, and Peg Perego, aims to provide premium maternal and child products and personalized services.
Despite its rapid growth, "Cautious Liver" remains cautious about commercialization. The platform has turned down numerous partnership requests in the past, carefully evaluating each potential collaboration. According to the company, they consider not only their brand identity and user needs but also the strength and product quality of the partnering brands. Their focus is on building long-term relationships with high-end brands like Nestle BEBA, Mama Hada, and others, ensuring that the experience offered to users continues to improve.
| Cable Spec | UL 2464 22AWG of cable |
| temputer of cable | 80°C |
| Voltage | 300V |
| Color | Black |
| Length | 1500mm or option |
| Plug | OBD plug |
| DC connector | Female DC 5.5x2.5mm |
| Mini Order | 500pcs /per order |
| Lead time | 1-4 weeks |
| Payment | TT or PayPal |
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