In 2017, the popularity of short videos continued to grow rapidly. As consumer preferences evolved, the trend shifted toward more specialized content, with parent-child related short videos taking a significant share of the market. Among these, "Cautious Liver" has emerged as a leading brand in the mobile video space for parents and children. After securing millions in angel funding last December, it later attracted investment from Jinshajiang Venture Capital's Pan Xiaofeng in April this year. This financial backing has solidified its position in the maternal and child industry, marking a rapid rise in the sector.
"Cautious Liver" is specifically designed for mothers of children aged 0 to 10 years old. It pioneers the "mobile + parent-child + short video + community" model, aiming to help every mother enjoy a high-quality lifestyle and create a new era of maternal and child well-being. Its unique positioning and high-quality content have made it a hot spot for many brands.
As a result, the platform has drawn attention from major players like Becker, Nestle BEBA, and high-end maternal and child brands such as Mama Hada. These companies have formed strategic partnerships with "Cautious Liver" to promote their branding and product lines.
For instance, Mama Hada, known for its herbal skincare solutions, launched products tailored for different stages of pregnancy and postpartum care, including stretch mark cream, chest care lotion, and UV sunscreen. Nestle BEBA introduced a range of infant formulas, including the small O protein series and HA hydrolyzed milk powder. Meanwhile, Bejie Maternal and Child has partnered with international brands like OKBABY, BEABA, Mustela, and Peg Perego, aiming to provide top-tier maternal and child services.
Despite its success in capturing the market, "Cautious Liver" remains cautious about commercialization. The company has turned down numerous brand collaboration requests, carefully evaluating each potential partner based on brand alignment, user needs, and the quality of their products. They aim to maintain a premium experience for users, partnering only with high-end brands that align with their values and vision.
Car Wire Harness
Car cable harness, also known as a wire harness, cable assembly, wiring assembly or wiring loom, is an assembly of electrical cables or wires which transmit signals or electrical power. The cables are bound together by connector, terminal, cable ties, sleeves, electrical tape, conduit, PVC tube, corrugate tube, string, or a combination thereof.
Commonly used in automobiles, as well as construction machinery, cable harnesses provide several advantages over loose wires and cables. For example, many aircraft, automobiles and spacecraft contain many masses of wires which would stretch over several kilometres if fully extended. By binding the many wires and cables into a cable harness, the wires and cables can be better secured against the adverse effects of vibrations, abrasions, and moisture.
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