Electronic enthusiasts eight o'clock: the world's two major consumer electronics giants Samsung Electronics and Apple, each caught in the disadvantages of the Note 7 quality scandal and hardware sales decline, but this did not affect the brand value of the two companies. The latest published Forbes 2017 global brand list shows that Apple's brand value ranks first in the world, and Samsung Electronics ranks tenth.
According to the MSN website, in the Forbes brand list, Apple's brand value is as high as $170 billion, up 10% from last year. At present, Apple's capital market value is more than 800 billion US dollars, and the brand value is equivalent to more than 20% of the market value.
In the past few quarters, Apple experienced a decline in hardware sales. In the first quarter of this year, smartphone sales fell again, and other PCs, tablets and other products also experienced a small increase or decline. Wall Street analysts believe that Apple should come up with innovative products and open up new sources of revenue.
But the good news is that this fall, Apple will release a 10-year mobile phone to commemorate the 10th anniversary of the iPhone. This phone will have more changes than the past iPhone, such as wireless charging, OLED screen, screen ratio increase, cancel physical button Wall Street believes that the phone will be hot and create a super upgrade cycle of fruit powder.
If the 10-year version of the mobile phone is successful, it will once again form a positive impact on Apple's performance, market value and brand value.
Samsung Electronics has also fallen into some unfavorable situations. Among them, the battery self-ignition accident occurred in Note 7 last fall, which became the most serious smartphone recall in the history of the world. Samsung Electronics lost 5.3 billion US dollars and lost its corporate image. However, the excellent quarterly earnings report released by Samsung Electronics and the hot sale of the Galaxy S8 mobile phone indicate that Samsung Electronics quickly recovered the negative impact of Note 7.
In the Forbes brand list, Samsung Electronics ranked 10th, an increase from last year. The company's brand value is $38.2 billion.
Second only to Apple, the search giant Google (microblogging), its brand value of 101.8 billion US dollars, up 20% year-on-year, is narrowing the gap with Apple.
Forbes website pointed out that Google has successfully diversified, with seven products with more than one billion active users, namely Android operating system, Chrome browser, Gmail mailbox service, Play software store, Google Maps, Google search and video website. YouTube (Forbes also listed YouTube's brand value separately, but did not enter the top 100 globally).
In addition to Apple and Google, the top five global brand values ​​include Microsoft (worth $87 billion), Facebook ($73.5 billion) and Coca-Cola ($56.4 billion).
In other words, among the top five global brands, the top four are technology or Internet companies, which show that these technology companies have a huge influence on human life and business activities.
In the top 100 brands, the United States accounted for more than half of the total, 56, Germany accounted for 11, France accounted for 7 and Japan 6.
In addition, among the top 100 brand values, 18 are technology companies. Of the top 15 companies, 9 are technology companies.
Among them, e-commerce giant Amazon, this year's brand value soared by half, reaching 54.1 billion US dollars, ranking sixth in the world. According to institutional data, two-thirds of the US households have become members of Amazon. The total number of members has reached 80 million, which has become the secret weapon for Amazon's online retail growth.
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