Although Internet TV has long been not a hot topic, with the continuous improvement of people's quality of life, better products are still seen and favored by every user. In the television industry, internet companies represented by LeTV and Xiaomi have seized the opportunity to label their products with super-television, content ecology, etc.. Frequent press exposures and tidal web-based evaluations have resulted in a large number of user. The old and strong brands are also sparing no effort to transform, they rely on a solid industrial manufacturing foundation, through continuous cooperation with the content providers to break out, showing a better TV new products.
But today, mobile, data, and interconnection terms are part of life. People's awareness of and focus on one thing is also increasingly dependent on the mass of information and advertisements around them. Behind the brilliant media lights, what level of market are these television products in the industry? Users are not sure. How are their quality compared to traditional TV companies? Users are more difficult to find out.
Today, we have come up with a LeTV and a Hisense TV, respectively, as a representative of the Internet companies and old strong brand companies, for comparison. Of course, in order to eliminate the differences in the different models of the brand, we only compare the content platform. The list of films used was taken from the Baidu Fengyun Film, drama, and variety ranking TOP10 on September 18, 2016, and was tested on the same day.
Part 1: Comparison of Online Video Resources - Films
With the development of large screens, TVs can provide more and more excellent immersion. Movies that were originally only suitable for viewing in theaters are increasingly coming into each of the living rooms. However, due to copyright reasons, the latest and hottest movies are still hard to appear on television. Basically, after a movie has been offline for a long time, video websites have resources, and major Internet TVs are also coming online. TV manufacturers generally do not have any good channels to be able to raise the morning line. Therefore, the number of movies with a high degree of attention generally does not provide a gap.
From the comparison data, it can be seen that the number of films provided by Hisense VIDAA is better than that of LeTV. The number of movies offered is not much different. It is slightly better with a “Ghost Fist†and the on-demand rate is higher. The "Chills 2" is also owned by Hisense. After all, LeEco is only available in Cantonese. Although it is authentic, it is inevitable that most users will not understand it. In several new films, the two televisions are tied and must be purchased for membership.
Part 2: Comparison of Online Video Resources - TV Drama
Compared to movies, the TV series has a much-loved actor, a more complete storyline, and an atmosphere more suitable for the family to sit around and discuss. This has made the TV drama a real tyrant in many television content. For a television, the richness of the content of its episodes directly affects the user's intuitive enjoyment and use of the television. We also selected 10 recent hot episodes based on the Baiyun Billboard to see the actual performance of the two products.
From the above table, it can be seen that Hisense and LeTV are equally comparable in their comparison results. Ten television dramas are concentrated, and Hisense's gathering is more than that of LeTV, which includes two films, “Old Jiumen†and “Sparrowâ€.
However, I must mention that LeTV will input 10 TV drama titles in sequence for search, and 8 of them will display aggregated playback pages. However, note that you can see that the top right corner of the five episodes is marked with the words "whole network".
Part 3: Product Online Video Resource Comparison - Variety
Variety shows are the hottest topics for users to discuss in their leisure time. Many topics come from variety shows. The users watching the variety show are divided into two parts. One is a TV drama-like die-hard fan, which is regularly tracked, and the second is a tidal wave user who watches with spare time. Regardless of the type, to a user, the full range of digital arts owned by a television should be as good as possible.
In terms of variety content, Hisense and LeTV have no difference in terms of quantity. However, in terms of content, Hisense's good-looking function is that the converged iQiyi also owns self-made drama programs, and Hisense is superior to Hisense in overall quality.
LeTV has more advantages in self-produced programs and self-produced dramas. The "Grandma Say" and the "Cui Shen Dao" two variety shows are self-made by LeTV. In this regard, LeTV must enjoy the right to broadcast alone. However, the same situation occurs when jumping to other video sites. It is also invalidated.
Part 4: Product Online Video Resource Comparison - Video Platform
With the rapid development of the Internet and the development of video, more and more video platforms have started home-made content, and various programs and movie and TV content have been divided by various platforms on network-on-demand. "Solo broadcasting" is gradually becoming a broadcast. The most common form of platform and video content. At present, China's more mainstream video platforms mainly include iQiyi, Youku, Tencent, and LeTV. Each platform has more content, of which iQIYI is the most abundant and the content broadcast is the most comprehensive.
Taking data provided by Airui as an example, in the first half of the year, iQiyi’s average daily coverage exceeded 60 million people, and showed steady growth, far exceeding the opponents behind it. The TV-on-demand platform that was born on the Internet-based on-demand platform, in the subsequent development, presumably none of them would dare to ask for permission, saying that they have the ability to buy all the copyright of all hit series alone.
In this regard, Hisense collaborated with iQIYI and Tencent to assemble the resources of the largest video website. LeTV, though relying on the resources of LeTV, has a relatively single content. From the results of the search, it can also be seen that in terms of variety shows and serial dramas, various platforms are also making self-control. It is still difficult for LeTV to compete with the convergence of multiple platforms on such a single platform.
It can be said that it is of course good to build your own ecology, but you need to buy a lot of movies and video content yourself. The cost of all this will of course not be on your own account and will ultimately be passed on to consumers. In the face of expensive copyrights, the network platforms that have been developed so far can only keep scabbards and continue to pay for them. In contrast, traditional TV manufacturers such as Hisense, through cooperation and cooperation with mainstream video platforms to provide richer content, have indeed achieved significant results.
Traditional TV Manufacturers "Counterattack" the Internet Ecology
Faced with the rapid development of e-commerce and the prosperous online advertising strategy, users often do not have the opportunity or really listen to publicity and give up the actual comparison of offline experience. But as the old saying goes, shop around, this simple test of the two TVs, we are only for the product online video movies, TV dramas, variety shows and various video platforms in four aspects of statistics and comparison. However, it can be clearly seen that the advantages of Internet brands that have risen in the past two years are no longer significant in today's old and powerful home appliance companies.
The old and strong brands have combined enough to match these products in terms of content experience. It can be said that, like smart phones, the intelligent features of televisions are gradually becoming the basic functions of the products themselves. At present, the experiences of any mainstream company in this regard are not much different.
In the face of the golden quarter of home appliance purchase gold nine silver ten, how do users choose? In fact, these discrepancies are no longer evident in terms of content resources and a lot of gimmicks. The quality of television products themselves, the more humane handling experience, and the more complete after-sales service system, may be the purchase of large home appliance products. Users should think more about it.
But today, mobile, data, and interconnection terms are part of life. People's awareness of and focus on one thing is also increasingly dependent on the mass of information and advertisements around them. Behind the brilliant media lights, what level of market are these television products in the industry? Users are not sure. How are their quality compared to traditional TV companies? Users are more difficult to find out.
Today, we have come up with a LeTV and a Hisense TV, respectively, as a representative of the Internet companies and old strong brand companies, for comparison. Of course, in order to eliminate the differences in the different models of the brand, we only compare the content platform. The list of films used was taken from the Baidu Fengyun Film, drama, and variety ranking TOP10 on September 18, 2016, and was tested on the same day.
Part 1: Comparison of Online Video Resources - Films
With the development of large screens, TVs can provide more and more excellent immersion. Movies that were originally only suitable for viewing in theaters are increasingly coming into each of the living rooms. However, due to copyright reasons, the latest and hottest movies are still hard to appear on television. Basically, after a movie has been offline for a long time, video websites have resources, and major Internet TVs are also coming online. TV manufacturers generally do not have any good channels to be able to raise the morning line. Therefore, the number of movies with a high degree of attention generally does not provide a gap.
Part 2: Comparison of Online Video Resources - TV Drama
Compared to movies, the TV series has a much-loved actor, a more complete storyline, and an atmosphere more suitable for the family to sit around and discuss. This has made the TV drama a real tyrant in many television content. For a television, the richness of the content of its episodes directly affects the user's intuitive enjoyment and use of the television. We also selected 10 recent hot episodes based on the Baiyun Billboard to see the actual performance of the two products.
However, I must mention that LeTV will input 10 TV drama titles in sequence for search, and 8 of them will display aggregated playback pages. However, note that you can see that the top right corner of the five episodes is marked with the words "whole network".
(Please ignore the video screen in the above image of LeTV... It's really the same original packaging, just moving one home, LeTV will break the screen... We just look at the content just fine)
The video can be found, the movie marked "The whole network" is actually directly open the browser to jump to other video sites, and now the video site jump to the web can generally only look at 2-5 minutes, will be quite for the user There is no resource. Part 3: Product Online Video Resource Comparison - Variety
Variety shows are the hottest topics for users to discuss in their leisure time. Many topics come from variety shows. The users watching the variety show are divided into two parts. One is a TV drama-like die-hard fan, which is regularly tracked, and the second is a tidal wave user who watches with spare time. Regardless of the type, to a user, the full range of digital arts owned by a television should be as good as possible.
LeTV has more advantages in self-produced programs and self-produced dramas. The "Grandma Say" and the "Cui Shen Dao" two variety shows are self-made by LeTV. In this regard, LeTV must enjoy the right to broadcast alone. However, the same situation occurs when jumping to other video sites. It is also invalidated.
Part 4: Product Online Video Resource Comparison - Video Platform
With the rapid development of the Internet and the development of video, more and more video platforms have started home-made content, and various programs and movie and TV content have been divided by various platforms on network-on-demand. "Solo broadcasting" is gradually becoming a broadcast. The most common form of platform and video content. At present, China's more mainstream video platforms mainly include iQiyi, Youku, Tencent, and LeTV. Each platform has more content, of which iQIYI is the most abundant and the content broadcast is the most comprehensive.
In this regard, Hisense collaborated with iQIYI and Tencent to assemble the resources of the largest video website. LeTV, though relying on the resources of LeTV, has a relatively single content. From the results of the search, it can also be seen that in terms of variety shows and serial dramas, various platforms are also making self-control. It is still difficult for LeTV to compete with the convergence of multiple platforms on such a single platform.
Traditional TV Manufacturers "Counterattack" the Internet Ecology
Faced with the rapid development of e-commerce and the prosperous online advertising strategy, users often do not have the opportunity or really listen to publicity and give up the actual comparison of offline experience. But as the old saying goes, shop around, this simple test of the two TVs, we are only for the product online video movies, TV dramas, variety shows and various video platforms in four aspects of statistics and comparison. However, it can be clearly seen that the advantages of Internet brands that have risen in the past two years are no longer significant in today's old and powerful home appliance companies.
In the face of the golden quarter of home appliance purchase gold nine silver ten, how do users choose? In fact, these discrepancies are no longer evident in terms of content resources and a lot of gimmicks. The quality of television products themselves, the more humane handling experience, and the more complete after-sales service system, may be the purchase of large home appliance products. Users should think more about it.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
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