On January 11 this year, Zhang Xiaolong, Tencent’s senior vice president and president of the WeChat Group, revealed on the site “2016 Wechat Open Class pro Edition†that the WeChat team is developing a new public number form “Application Numberâ€. After waiting for 8 months, this product has finally arrived. Lei Fengnet (searching for the “Lei Feng Net†public number) has learned that many users have already received invitations to use the WeChat application number. At the same time, the WeChat official confirmed that the application number is tentatively called "small program."
In this batch of betas, only a small number of users were invited. If they didn’t receive friends, do not worry. In order to avoid being awkward when they formally go online, you need to be prepared by the officers. First, understand what the WeChat application number is and how you can do it. What and how to use it.
What is the WeChat application number and what can it do?Zhang Xiaolong once stated that users’ attention to an application number is the same as installing an app, while the WeChat application number is equivalent to another App Store. The main function is application promotion. The purpose of WeChat seems to be very simple. It is to hope that the actions of users using the App are all concentrated on WeChat.
However, how WeChat locates this product is not what we are concerned about now. Now what does the application number mean for developers and ordinary users?
For the average user, the application number has two major characteristics: First, the APP function can be directly implemented by paying attention to the application number, so the user saves a series of actions such as installing, downloading, and uninstalling, and for those softwares that are not frequently used. You can use "application number" instead; in addition, the user also avoids the trouble of downloading software update packages from time to time.
However, the WeChat application number must be able to obtain enough users, and it needs the support of the developer.
There is no doubt that developers will be the biggest beneficiaries of WeChat application numbers. For developers, application numbers can save development costs, and can improve the efficiency of research and development. Developers only need to develop a product suitable for browser applications to meet the needs of different operating systems. In addition, the APP marketing promotion work assigned to the application number can also get twice the result with half the effort.
Currently, the WeChat application number opens the following features to developers:
View Containers: Views, Scroll Views, Swiper
Basic content: icon, text, progress bar
Form components: buttons, forms, and more
Operation feedback
navigation
Media formation: audio, pictures, video.
map
canvas
File operation capability
Network: Upload and download capabilities, WebSocket
Data: Data caching capabilities
Location: Get Location, View Location
Equipment: network status, system information, gravity sensing, compass
Interface: Set navigation bar, navigation, animation, drawing, etc.
Open interface: login, including signature encryption, user information, WeChat payment, template message
How to build an application number?In fact, the WeChat application number is WebApp, which is completely out of the form of subscription number and service number. So before you create an application number, you first have to make a WebApp.
WebApp is a web-based app developed based on H5 technology, I believe we are no strangers to this. And the corresponding threshold is relatively low, for example, as long as you understand the code, you can use a variety of production tools to create a dedicated WebApp (visual front-end engineers to fire). After the WebApp is produced, you only need to do one thing: waiting for the application number to be completely open.
Taking into account WeChat's social attributes and user base, its traffic is still one level higher than the APP Store, so the application number is a great business opportunity for the enterprise.
WeChat official answer to application number applet: a new application formQ: What is the applet? What kind of function does it have?
A: The applet is an application that can be used without downloading and installing. It realizes the dream of using the application "at your fingertips". The user can open the application by scanning or searching. It also embodies the concept of "run out", users do not have to care about whether to install too many applications. Applications will be ubiquitous and ready to use, but they do not need to be uninstalled.
The next step will be a full open applicationQ: I am a developer. At present, I have not received a test invitation from the applet. What channels can I apply to register for an applet?
A: At present, the applet is still in beta. After the application for full liberalization, developers whose main body types are individuals, businesses, governments, media, or other organizations may apply for registration of small programs.
Q: Now that some accounts have received the beta request from the applet, will they continue to open the beta invitation?
A: On-line rhythm of the applet: This beta is an invitation system, and its content client is temporarily invisible to the user. After that, the applet will be fully open for application, and all applets will be open to users at a uniform time.
Q: Can applets open up with existing apps?
A: The applet can log in with WeChat, and it can communicate with the user data of the app's existing background, but it will not support the direct jump of applets and apps.
Applets provide a new platformQ: WeChat already has a subscription number, service number, and enterprise number. How is the applet different from these three?
A: The applet, subscription number, service number, and enterprise number are currently parallel systems.
Q: The outside world has said that the launch of the applet means WeChat is an application distribution market. Is this true?
A: WeChat launches a small program that does not want to be an application distribution market, but rather provides an open platform for some quality services.
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