TV industry started price war

Yesterday, the major color TV companies announced that they started the TV offensive on Friday, and some TV companies' dividends were even as high as 40%. TV companies stated that they hoped to regain market sentiment by increasing their investment in resources, and in August it is possible to return to growth.

In a price list that the reporter obtained yesterday, the products to be promoted covered all major brands, and the profit margin was basically between 6-8 percent.

Some sensitive best-selling size segments broke the new low price record, such as a brand-name 32-inch blue LED below 1,300 yuan, a joint venture 39-inch Full HD LED below 2,000 yuan, a joint venture 42-inch narrow-edge Full HD LED below 2600 Yuan, a brand name 46-inch Android smart LED for only 3188 yuan, a joint venture 50-inch full HD narrow-sided LED below 5,000 yuan.

TV sales fell sharply

Sun Wei, General Manager of Guangzhou Regional Management Center, said that in August, the color TV market started a price war. First, after the end of the national energy subsidy policy, price measures could boost consumer confidence in the market; second, “8·15” electricity supplier. The promotion season is approaching, and color TV is the top priority for promotion.

Zhong Zhifeng, general manager of Skyworth Guangdong Branch, pointed out that after the energy-saving subsidies were withdrawn, color TV sales have fallen significantly in June-July, and only increased investment in resources will stimulate the market.

Aowei Consulting's data shows that in July, sales of color TVs are still declining year-on-year, but they are on an upward trend. In the monitoring data from July 15 to July 21, the total retail sales of flat-panel TVs were monitored at 224,000 units, which represented a year-on-year decrease of 16.9% and a 12.4% increase from the previous quarter.

"I think there will be a slight rebound in August," Zhong Zhifeng said.

High-energy products will be sold

In addition, the new energy efficiency standard for color TVs will also be formally launched in October. The energy efficiency index for the 1-3 energy efficiency of LCD TVs will be upgraded from the original 1.4, 1.0, and 0.6 to 2.7, 2.0, and 1.3 respectively, and the energy efficiency of plasma TVs will be 1-3. The indices were upgraded from the original 1.2, 1.0, and 0.6 to 2.0, 1.6, and 1.2 respectively.

Zhang Lin, general manager of Sichuan Changhong (2.00, -0.01, -0.50%) Guangzhou Branch, believes that including energy efficiency upgrades and rumored "energy efficiency leader" system will not have a substantial impact on existing sales, "Basic color TV companies Can adapt quickly." From his observations, unlike white electricity products, consumers do not pay too much attention to the energy efficiency coefficient during the purchase of color TV sets.

However, there are TV industry professionals believe that, with the improvement of energy efficiency, non-compliance products will surely usher in a wave of inventory, "the next three months is the year's sales season of color TV, at this time does not dump goods, why? When dumping goods?” said a color TV executive laughing.

Consumer experts warned that although high energy consumption products usher in the “lowest price” in the next month or two, the most important thing in the consumer selection process is product quality. “Don’t get a big deal and suffer a big loss.”

The voice from enterprises is feedback. In the past few years, the proportion of sales of high-end products has increased year by year. “This year’s 4K products and new smart TV products are more popular among consumers.” In a supermarket in Tianhe, Suning, the sales staff said .