With the ongoing upgrades in both consumption and industry, large-screen TVs have entered a mass adoption phase and are now the top choice for new consumers. However, with so many options available, how can buyers determine the right size for their needs?
Recently, Suning and AVC released the "2017 Color TV Consumer Screen Report," offering valuable insights to help consumers make informed decisions.
According to the report, while overall appliance market demand slowed down in 2017, the trend toward larger screens became more evident. Yikang's data showed that 60- and 70-inch TVs dominated the market, capturing a significant share of sales compared to other sizes.
The report also revealed that the average screen size purchased by consumers reached 57.7 inches in 2017, with Suning's customers opting for even larger models—averaging 60.9 inches. This made Suning the leading channel for large-screen TVs.
Suning’s TV experts noted that advancements in display technology have allowed for bigger screens without requiring significantly more space. For example, a 65-inch TV is best viewed from about two meters away, making it suitable for a living room of around 20 square meters. This efficiency has contributed to the nationwide rise in average TV sizes.
The "2017 Color TV Big Screen Consumer Report" highlighted that cities like Shanghai, Beijing, and Zhejiang, known for their developed economies, are at the forefront of this trend. In particular, Shanghai saw an average screen size of 59.1 inches, ranking first nationally.
In 2017, Hisense emerged as a leader in large-screen TVs, securing the top spot in consumer preference across 16 provinces and cities. This success was largely driven by its laser TV line, which offered sizes ranging from 80 to 150 inches. These models were priced much lower than traditional LCD TVs, making them highly appealing to mainstream buyers.
Suning played a key role in promoting Hisense’s laser TVs, selling over 70% of the models in the market. In 2018, the company plans to expand further by launching more than 50 laser TV experience centers nationwide, enhancing the shopping experience for consumers.
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