In the realm of advanced technology, the evolution of SSD control chips has been a fascinating journey. LSI's SSD control chip team, originally derived from SandForce, once outperformed Marvell in shipments. However, after being sold to Avago and subsequently acquired by Seagate, the team went through several transformations. As a result, its market share gradually declined, and some customers began shifting their support to other suppliers.
The semiconductor industry notes that while many NAND Flash manufacturers have internal SSD control chip teams, they often also source from external vendors to ensure technological support and supply chain flexibility. After LSI’s SSD control chip team was integrated into Seagate, concerns arose among customers about potential limitations in external technical support or preferential supply to Seagate itself. This prompted them to seek alternative suppliers, which benefited the Taiwanese manufacturing sector significantly.
Recently, Huirong made a strong impression in the SSD market after a year of strategic planning. It successfully secured orders from three major U.S. NAND Flash companies—Intel, SanDisk, and Micron. Shipments for these orders are expected to begin in the second and third quarters of 2015, marking a significant step forward for the company.
In the second half of 2014, Huirong shipped approximately 500,000 SSDs per month, securing contracts with various NAND Flash manufacturers and memory module distributors such as Transcend, Lite-On, and Kintek. The company is now projecting SSD control chip shipments of up to 1 million units per month in 2015.
Meanwhile, the NAND Flash control chip manufacturers have partnered with Toshiba to develop new SSD control chips, including those featuring PCI-E interfaces. Industry insiders believe that these chips may soon be included in Kingston’s supply chain. Previously, LSI was the main supplier of SSD control chips for Kingston, but since the LSI team changed ownership in 2014, this dynamic has shifted. Additionally, Marvell has been seeking a larger Asian partner to strengthen its position in the SSD market, potentially impacting Kingston's supply chain.
Looking ahead, the global SSD market is set to transition to PCI-E interface technology in 2015. Currently, all major control chip manufacturers are preparing for this shift. It is anticipated that PCI-E interface SSDs will account for around 20–30% of the market in 2015, rising to over 50% in 2016. This marks a major turning point, as the PCI-E interface is expected to become the mainstream standard in the global SSD industry.
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