In the realm of advanced technology, the evolution of SSD control chips has been a fascinating journey. LSI's SSD control chip team, originally derived from SandForce, once outperformed Marvell in shipments. However, after being acquired by LSI, it was quickly sold to Avago, and later integrated into Seagate. This series of transitions led to a gradual loss of market share to Marvell, with some customers beginning to shift their support.
The semiconductor industry notes that while most NAND Flash manufacturers maintain internal SSD control chip teams, they often seek external suppliers to ensure technological support and supply chain diversification. After LSI’s SSD control chip team was absorbed by Seagate, concerns arose among customers about reduced external technical support or potential prioritization of Seagate’s needs. As a result, many turned to alternative suppliers, benefiting the Taiwanese manufacturing sector significantly.
Recently, Huirong successfully established itself as a key player in the SSD market after a year of strategic development. It secured orders from major U.S. NAND Flash companies such as Intel, SanDisk, and Micron. Shipments began in the second and third quarters of 2015, marking a significant milestone for the company.
In the second half of 2014, Huirong was shipping approximately 500,000 SSDs per month, securing contracts with leading NAND Flash manufacturers and distributors like Transcend, Lite-On, and Kintek. The company expects its 2015 SSD control chip shipments to reach up to 1 million units per month.
Meanwhile, the NAND Flash control chip manufacturers have partnered with Toshiba to develop new SSD control chips, including those with PCI-E interfaces. Industry analysts predict that these chips may soon be included in Kingston’s supply chain. Previously, LSI was the main supplier of SSD control chips for Kingston, but since 2014, the LSI team has changed hands multiple times.
Marvell, too, is looking for an Asian partner with strong SSD shipment capabilities to strengthen its position in the market. Additionally, the global SSD industry is transitioning to the PCI-E interface generation in 2015. Currently, all major control chip manufacturers are preparing for this shift. It is anticipated that PCI-E interface SSDs will account for around 20–30% of the market in 2015, rising to over 50% in 2016, becoming a mainstream specification in the global SSD market.
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