The future replaces TV? Laser TV is still far behind

Recently, the term "laser TV" has been making waves in the tech world, gaining increasing attention. One major reason for this is that Xiaomi, known for its popular consumer products, has officially joined the competition by launching an appealing home laser TV. The model without an anti-glare curtain is priced at just $9,999. Following suit, another internet company, Mimi, released its 4K dual-color laser TV, the T1, on July 25th, priced at a staggering $79,999. Besides these new entrants, established players like Hisense, Changhong, Optoma, NEC, and BenQ have already been heavily involved in the laser TV market, making the scene highly dynamic! How did laser TV become such a hot topic? Why are so many companies suddenly focusing on laser TVs? In my view, this isn’t surprising. The primary reasons include: Firstly, with the rise of消费升级 (consumption upgrades), larger screens and higher image quality have become goals pursued by high-end users. TV sizes are growing larger, with 80-inch, 100-inch, or even 120-inch models hitting the market frequently. However, due to the high production costs and technological limitations of large-sized panels, LCD TVs over 80 inches often come with exorbitant price tags, sometimes reaching tens or even hundreds of thousands of dollars. At this point, laser TVs, which offer both affordability and large screen sizes, have caught our attention, providing audiophiles with a new solution. Secondly, after years of development, laser TV technology has matured significantly. It now outperforms traditional projection equipment in terms of brightness, color reproduction, and lifespan. Additionally, prices have become more accessible to average consumers. The industry is ripe for a breakthrough, and all it takes is a cost-effective product to ignite the market. Xiaomi has stepped up as the catalyst, igniting excitement across the sector. No. ** Let’s return to the product itself. Laser TVs don’t just boast large screens; they also have several advantages over traditional TVs. For instance, they’re portable, easy to move around, and free from space constraints. Coupled with decreasing costs, they are becoming increasingly affordable for regular consumers. What are the drawbacks of laser TVs? While laser TVs have numerous advantages, can we say they will completely replace existing TVs? In my opinion, there's still a long way to go. Why? First, laser TVs are essentially an improved version of projectors. They process image signals digitally before projecting them via a laser beam through a complex lens system. Fundamentally, they replace the projector's light source with a laser light source. Therefore, in terms of light emission principles, there’s a fundamental difference between laser TVs and conventional TVs. Traditional LCD TVs emit light through a backlight, which is then deflected by liquid crystal molecules to produce images. Laser TVs project light onto a medium (such as a wall or a curtain) and transmit the image to the human eye through reflected light. I’m sure everyone has encountered traditional projectors, or at least the kind used in cinemas with incredibly high brightness. This method of casting light onto a surface and reflecting it back into the human eye is highly susceptible to environmental factors. Even though today’s high-definition laser TVs are brighter, achieving a viewing experience comparable to traditional TVs requires a dark room and the use of a standard curtain. If you project directly onto a wall at home, the effect will be significantly diminished. Moreover, in terms of color reproduction, while many laser TVs claim a color gamut of NTSC 85% or more, these figures are typically measured under ideal conditions. Even so, they still fall short of top quantum dot TVs or OLED TVs, which have a color gamut closer to NTSC 100%. This gap is even more noticeable in everyday usage environments. Who are laser TVs suitable for? Given the limitations of laser TVs—such as their reliance on darkness and differences in brightness and color—they may not be suitable for everyone. However, once you experience the massive 150-inch screen, it’s hard not to be impressed. A screen this large is equivalent to laying down four 65-inch TVs side by side. Whether it’s the quality or the sheer size, laser TVs deliver a震撼效果 (shocking effect) that smaller screens simply can’t match. Many people have experienced the immersive effects of watching movies in a cinema, despite the inconsistent quality. With a laser TV, you can replicate this cinematic experience at home, provided you have a decent surround sound system. So, the target audience is clearly those who want to enjoy the cinematic experience at home. Since all you need is a white wall, anyone can enjoy this impressive visual effect. Of course, if you're mainly interested in basic TV functions like streaming shows, laser TVs could work fine as a supplementary option. They are particularly suited for small businesses like bars, restaurants, gaming rooms, hotels, and mini theaters. They’ll definitely make your establishment stand out and attract customers. In conclusion, while laser TVs still lag behind traditional active light-emitting TVs in some aspects, they offer unique advantages. They are not yet ready to replace traditional TVs entirely, but they can complement existing setups for those who prioritize affordability and large screens. For those who aren't overly concerned about brightness, color accuracy, and clarity, laser TVs are a solid choice. For more information on smart TVs and boxes, check out the influential Chinese website Sofa Butler (http://www.sofa.com.cn), which focuses on TV boxes and smart TV news, offering resources, discussions, and support related to smart TVs, smart TV apps, and more.

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