On August 31, 2017, Shenzhen Jiangbolong Electronics Co., Ltd., commonly known as Jiang Bolong, made headlines by announcing its acquisition of Lexar, a globally renowned brand in flash memory. Following the deal, Lexar has become a wholly-owned subsidiary of Jiang Bolong, maintaining its headquarters in San Jose, USA, and swiftly moving forward to serve its international clientele.
Since its inception in 1999, Jiang Bolong has focused on developing and marketing storage products, delivering top-tier, innovative flash solutions to clients worldwide. Through extensive research and development, Jiang Bolong has built a robust team of engineers, an efficient operational framework, and a portfolio of cutting-edge products supported by exceptional customer service. Over the years, Jiang Bolong has expanded its network, partnering with thousands of clients across the globe and establishing itself as a major player in the storage industry. Its embedded storage brand FORESEE® is making waves both domestically and internationally, particularly in the industrial storage sector.
The acquisition of Lexar marks a significant milestone for Jiang Bolong as it ventures deeper into the consumer storage market, bolstering its reputation with premium offerings. Lexar, established in 1996, has been a household name for over two decades, thanks to its reliable, high-performance storage solutions tailored for professional photographers, tech enthusiasts, and various consumer electronics markets. Under Micron's ownership since 2006, Lexar earned a reputation for excellence, trusted by customers for its durability and innovation.
According to Jiang Bolong’s founder, this acquisition represents a strategic leap toward becoming a technology-driven brand powerhouse. By leveraging Lexar’s iconic status and Jiang Bolong’s technological prowess, the new entity aims to deliver superior storage experiences to global consumers. As industries like big data, AI, and smart vehicles continue to evolve, the demand for advanced storage solutions is expected to soar. The newly formed Lexar will remain dedicated to serving the mid-to-high-end consumer market, offering a diverse array of innovative storage products designed to meet the needs of modern users.
This merger also signals Jiang Bolong’s commitment to strengthening its presence in the Chinese market while simultaneously expanding Lexar’s reach into untapped territories. With Lexar’s brand equity and Jiang Bolong’s operational efficiency, the partnership is poised to redefine the storage landscape. Jiang Bolong envisions a future where Lexar not only retains its legacy but also sets new standards in storage innovation, ensuring that every user enjoys unmatched quality and performance.
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