Recently, reports suggest that Sharp plans to launch the world's first consumer-grade 8K TV globally on August 31, 2017. According to employees from both Foxconn and Sharp, this product will not only see mass production but also make a significant impact in the market. This announcement suggests that 8K TVs might just become OLED’s biggest competitor.
What exactly is 8K TV? Simply put, the current 4K resolution available in the market stands at 3840×2160 pixels, whereas 8K boasts a resolution of 7680×4320 pixels, making it four times sharper than 4K. With such a high resolution, 8K TVs offer incredibly detailed visuals and a more immersive viewing experience. As our eyes can perceive these details, the result is an almost hyper-realistic image. For TV manufacturers, resolution remains one of the most critical aspects of their products. Over the past few years, many brands have started focusing on 8K technology. Some have even begun releasing 8K-related products. Industry experts believe that the trend toward higher resolutions is inevitable, despite OLED’s current popularity. Whoever dominates the future of 8K technology is likely to dominate the market.
As early as the 2015 Consumer Electronics Show (CES) in the U.S., Sharp presented the world’s first TV aligned with the 8K playback standard. Samsung showcased a massive 110-inch 8K TV using BOE’s 8K panels, while LG Electronics displayed a 55-inch 8K screen. Panasonic also introduced its 8K solutions. These demonstrations by leading television companies marked the beginning of the 8K technology race.
In the years following, 8K TVs have remained a focal point within the TV industry. At CES 2016, LG continued to draw attention with a 98-inch "monolithic" TV, claiming it was the largest 8K TV in mass production. Alongside LG, Hisense debuted its first 8K ULED TV, the MU9800U. Domestic brands like Konka and China Panda quickly followed suit, launching their own 8K products. While OLED still dominates, there are more companies exploring the 8K field, positioning themselves to enter the market soon.
However, both 8K and OLED TVs face similar challenges, particularly in terms of LCD panel production capacity. Despite these hurdles, several major TV brands have exhibited 8K models at various exhibitions over the last few years. They have yet to fully enter the consumer market. This time, according to industry news, Sharp’s upcoming TV could mark the debut of the world’s first consumer-grade 8K TV. Expected to be priced similarly to high-end LCD TVs, it could become a premium product accessible to the general public.
Since Foxconn’s acquisition of Sharp, the latter’s expertise in 8K display technology has become even more pronounced. SDP Display has the ability to mass-produce 8K LCD panels and operates the highest-generation LCD production line currently in operation. Additionally, the 10.5-generation LCD panel production line in Zengcheng, Guangzhou, is specifically designed for producing 8K panels. Thus, Sharp appears to be the most likely brand to achieve large-scale 8K TV production. The specific features that will set Sharp’s 8K TVs apart in the market will be revealed during the press conference on August 31.
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