LED is still struggling at home terminals

[Source: Gaogong LED 's " LED Lighting Channel" magazine January issue / Long Jiajia]

The pass rate is only 50%
At the end of 2012, the Quality Supervision Bureau, the State Administration of Inspection and Quarantine, and the Industry and Commerce Bureau conducted a random inspection of LED lighting products, energy-saving lamps, road lighting, fire emergency lamps and electric light sources. The results of LED lighting products were only 51%.

In Guangdong, where LED products are most concentrated, the situation is particularly bad. Guangdong Provincial Quality and Technical Supervision Bureau announced in Guangdong Province, Guangzhou, Shenzhen, Zhuhai, Foshan, Zhongshan, Huizhou, Dongguan and other seven cities, a total of 23 batches of random inspection results, the test failed 17 batches, the pass rate is less than 30% .

Zhang Yuemin believes: "Because of the low barriers to entry in the LED lighting industry, many small-scale, small workshops, traditional lighting companies, and even completely out of the lighting industry, have also invested in LED. I have seen the most outrageous is a breeding crocodile The boss also came to invest and build a factory to engage in LED. LED is a technology-based industry, and laymen do things inside, how can they do well? Some companies that want to make a fortune enter the industry, the quality of the products is inferior, and finally become 'over-addicted dead'."

Recently, the reporter visited several major terminal lighting markets in Hangzhou. I learned that the current LED products are numerous and chaotic, and the quality of the products is not good, which not only makes the consumers who are buying dazzled, but also makes it difficult for dealers of all sizes to choose the brand agent.

Wang Qun of Hangzhou Philips dealer Yuxuan Lighting told reporters: "Some small manufacturers, low-cost competition, product quality is not reliable, the whole market is smoldering. Some of the manufacturers products we have sold before, customer return rate is very High, not only harms our interests, but also breaks our signboards. Now we are very cautious, and the products of small manufacturers are no longer sold."

å°´å°¬The price/performance ratio
In Hangzhou Angel Lighting Market, the reporter pretends to be an ordinary consumer, and has continuously asked seven home lighting sales guides that sell LED lighting and traditional lighting. Only two shopping guides recommend buying LED lamps. The reason is energy saving, but also mentioned one. It’s too cheap to have a good price; others are “light” LEDs from LED products that are not as light and comfortable as traditional lamps, relatively high in price, unstable in quality, and severely degraded in some products. Reflecting from one side, the dealers' enthusiasm for the promotion of LEDs is not high.

The reporter also saw that the most common 8W LED bulbs, the price ranged from a dozen yuan to hundreds of yuan, the cheapest price is similar to the ordinary 8W fluorescent energy-saving lamps. An industry expert told reporters: "Below less than 30 to 40 yuan, you can basically look at inferior quality, because the production costs of LED lamps are placed there, do not use inferior raw materials, and the products made are difficult to do. Low prices, and even large companies with large mass production, it is impossible to have such a low price from the perspective of brand benefits."

It is reported that the LED light source is in the form of a point light source. When used for indoor lighting, the LED light needs a high light-emitting brightness. To achieve a certain space of illumination brightness, it is difficult to avoid the glare of the light; The degree of softening of the light is easy to cause heat dissipation, and the LED luminous efficiency will drop sharply as the temperature rises to a dim light. In addition, due to quality constraints, blue light is hidden in the light that can cause damage to the human eye. These technical deficiencies have made it difficult for LED lamps to compete with traditional lighting fixtures in the home lighting market.

Zhang Haijun, consultant of the China Lighting Association, told reporters that some manufacturers are currently comparing the best results in the laboratory with the most common products of traditional lighting when promoting LED lights. This is not correct. The problems of blue light and glare in LED lights can be controlled in a good state in the laboratory, but in actual industrial production, even the big manufacturers brand is difficult to avoid the blue light problem, and the price is much higher than Traditional lamps. Traditional lamps have undergone a long process of development and are technically mature.

The terminal market is difficult to break through
Judging from the status of the lighting market in Hangzhou, most shops write distribution LEDs, but in fact, a large part of them are customers who ask for time to buy goods from other homes, and even some signs that store LED stores. The products are also based on traditional lamps.

A dealer in the West Lake Lighting Market in Hangzhou revealed to reporters: "Now more and more people in ordinary consumers know LED lights from various ways. Last year's sales situation has increased a lot compared to before, but LED products There are few types, and the light intensity is insufficient. The lighting effect of the whole LED lamp bead is single. At present, LED lights are used as auxiliary light sources."

Chen Zhezhen, chairman of the Zhejiang Lighting Association, said: "The current energy-saving lamps with mature technology, stable products and relatively low prices have become the mainstay of the home lighting market. The reasons are manifold, including price advantages, consumption habits, and in recent years. Affected by LED lighting, rapid technical upgrades, etc.

He also mentioned that LED lighting has become the mainstream of the future home market. However, before the transformation and upgrading, the enterprise needs to make an accurate assessment of the development of LED home lighting demand in terms of R&D technology, talent team, large-scale production capacity, management system upgrade, home lighting innovation channel and after-sales service system. .

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