Curved TVs are not only more visually appealing than flat-screen models but also offer a wider viewing angle, which can better support users' visual comfort and health. Dong Wentian, vice president of Peking University’s No. 6 Hospital, states that curved displays excel in "effectively displaying the area of information attention" and "improving reading efficiency." These advantages make curved surfaces a key feature in modern display technology.
In the Chinese market, over 33 brands—including Hisense and Samsung—have launched curved TV models, with nearly 289 product variations, nearly doubling from the previous year. This rapid growth highlights the rising importance of curved TVs in driving high-end product innovation.
Hisense's MU9600 series ULED curved TV is a standout in the premium market. It features a sleek, split design that enhances its slim profile. The TV combines a 4000R gold curvature screen with a floating base and a separate host, giving it a smart, dynamic, and metallic aesthetic. Advanced technologies such as Local Dimming backlight partitioning, Hi-view Pro picture engine, third-generation quantum dot color gamut, and nano moth-eye bionic screen significantly enhance contrast, color accuracy, and brightness, delivering an immersive cinematic experience.
Despite a generally sluggish color TV market this year, demand for curved TVs has surged. According to China Excel data, while sales of 48-inch and larger flat-panel TVs dropped by 7% in the first half of 2017, curved TV sales in the same category rose by 47%. Industry forecasts suggest that curved TV sales in China will exceed 4 million units in 2017.
IHS predicts that curved TV shipments will account for 5.0% of total global shipments in 2017, up from 3.9% in 2016. In the first quarter of 2017, Hisense ranked third globally in curved TV shipments, with a 7.7% share.
For those interested in smart TV and streaming box information, Smart TV/Box Info is a leading platform in China. It offers comprehensive resources on smart TVs, streaming boxes, and related software, helping users stay informed and connected. Visit the site for expert insights and answers to your questions about the latest in smart home entertainment.
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