Cohen Electric Sales Director Zhao Hanbin talks about sales confidence

Sales is a heart-to-heart job. For sales people, confidence is the essential quality to ensure sales success. To convince customers to buy your products, first of all, we must convince customers to be confident in your products, company and products. At this point, the sales staff need to be confident in their products first. Imagine if a salesperson has no confidence in their products and services provided to them, how can they let customers buy your products? Only when the sales staff is unwavering about the product can the customer's heart be finally touched.



Xiao Zhou is the new salesman of Cohen Kitchen Appliance. Since he is very confident, he has successfully sold 2 orders. At the end of the month, only one customer refused to make a decision. The next morning, he still called the customer who refused him many times. The customer said: "I have said it many times, the current market is not clear, I have to look again." This small week pretend not to hear. The customer continued: "You have wasted me for a month! I have learned what is persevering in a month, and you are my teacher." Xiao Zhou said: "I am not wasting my time. I also admit that you are also my teacher. You have taught me to stick to this lesson." When they came here, both sides laughed at both ends of the phone. The customer said: "In fact, your spirit is very commendable. Nowadays, many young people lack this kind of spirit. In order to express my gratitude, I will place an order first, right when I pay your tuition."


Xiao Zhou achieved his goal with his own perseverance. As can be seen from the examples, the customer's attitude towards the product is largely influenced by the sales staff. If the salesperson is confident in the process of sales, it will affect the customer invisibly. For example, the voice of their own sales staff is very powerful, and the tone of voice is ups and downs; the unconfident salesperson is unassuming, the voice is small, the expression is unclear and so on. Change your mind, from another angle, if you are a customer, which one would you trust more when you encounter such a salesperson? There is no doubt that the former will definitely be chosen.


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