Zhongshan Xiaolan innovative LED industry layout, vying for market voice

In the past 10 years to promote the LED industry, Xiaolan's LED industry has exceeded 10 billion yuan, forming a new LED light source industry cluster represented by LED packaging, LED lighting applications and LED application.

In the face of the huge blue ocean market, how to use the effect of industrial agglomeration, how to guide the healthy development of the industry? In addition to guiding leading enterprises to break through innovation, Xiaolan Town of Zhongshan City is also constantly guiding innovation in industrial layout and competing for the right to speak in the market.

A typical acquisition was called a lively capital operation class for local companies in Xiaolan.

The LED packaging giant Mulinsen Co., Ltd. and the international venture capital organization IDG form a “bidding consortium” to participate in some of the business and assets of the German lighting giant Osram. In this move, Mulinsen values ​​the layout of the brand's operations.

Lin Jilin, executive general manager of Mulinsen Co., Ltd., said in an interview with reporters that in addition to brand operation, Mulinsen's planning for the future includes two other aspects. On the one hand, it continues to deepen the energy of encapsulation, in addition to LEDs, and semiconductors; On the one hand, it is the layout of enhanced LED products manufacturing, layout production bases in Jiangxi Xinyu, Zhejiang Yiwu and other places, in the manufacturing field to increase investment, in addition to producing their own existing products, but also to help other brands OEM production.

Lin Jiliang said that he hopes that the strategic deployment of these three aspects will have good development in the future.

In addition to the layout innovation of leading enterprises, a series of changes have taken place in the Xiaolan LED industry, where the aggregation effect is becoming more and more obvious.

In June of this year, “China Semiconductor Intelligent Lighting Innovation Base” officially settled in Xiaolan. On the day of the official unveiling of the base, more than ten enterprises and units such as the National Lighting Quality Supervision and Inspection Center (Zhongshan), Xiaolan Town Productivity Promotion Center, Zhongshan Lichuang Testing Technology Service Co., Ltd., and Mulinsen Co., Ltd. were drafted. "Zhongshan Semiconductor Lighting Enterprise Alliance Standard" was officially released.

Why is this alliance standard released? In the view of Chen Shaozhen, president of the Zhongshan Semiconductor Lighting Industry Association, for Xiaolan, which is highly concentrated in the LED industry, this is undoubtedly a quality improvement.

"In recent years, the LED industry has developed rapidly, overcapacity, product homogenization and other serious problems, which is unfavorable to the development of the entire industry." Chen Shaoqi said that in recent years, due to the relatively lagging LED LED system construction and market supervision, the LED industry market disorder The quality of the products is uneven. During the transition from traditional lighting to the LED lighting industry, Zhongshan City, as a distribution center for traditional lighting products, has also been affected to a certain extent in the quality and reputation of LED lighting products.

In order to standardize the entry barriers for LED lighting products and promote safe and high-quality LED lighting products, Xiaolan Town Government and Zhongshan Semiconductor Lighting Industry Association have formulated the “Small Town Semiconductor Lighting Enterprise Alliance Standard”. This standard will stipulate the technical requirements, key indicators and experimental test methods of LED lighting products, including product specification classification, photoelectric performance requirements and safety requirements.

"The key role of this layout is to be able to grasp the key points of the transformation and guide the company to develop better." Chen Shaoyu said in an interview that Xiaolan Town actively promotes the local industry to lead the LED industry standards, and the future of Xiaolan in LED The competition for the right to speak in the industry has laid a good foundation.

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