3.1.6 Large-screen display advertising In the 1980s, a large-screen display advertisement completely different from neon advertising appeared. This is a large-area matrix video display system that uses a single light-emitting device as a unit. This kind of system is used for advertising display, which not only has high brightness, large contrast, bright colors, but also can display dynamic pictures and texts like TV, and has a strong visual impact. (LED) display, cathode ray tube (CRT), fluorescent discharge tube (FDT), incandescent bulb display and LCD screen. This kind of advertising media has been widely used in public places and traffic routes with dense crowds. In addition to advertising, it can also publish information to enrich people's cultural and entertainment life. It is a favorite advertising media for viewers. It has been promoted and applied in many cities in China and has received good results. 3.1.7 Wonderful invisible ads and logos This is an advertisement or logo drawn using a phosphorescent color. It can't show patterns under natural light, and only when it is illuminated by ultraviolet light can it show its colorful, vivid images or logos. This is a special advertising medium, which has been applied in many places such as Shanghai Nanjing Road, Paris Champs Elysées and New York Times Square, and received magical advertising and decorative effects. 3.1.8 New hologram advertisement and logo This is an advertisement logo designed and manufactured by using hologram technology. The outline of the figure is clear, and the three-dimensional appearance of the picture is particularly strong. At present, although this technology has not been widely promoted and applied, its uniqueness has attracted the attention of the advertising industry and the lighting industry. 3.1.9 Promising Solar Advertising and Road Signs This is an advertisement and road sign formed by using amorphous silicon solar cells to convert solar energy into electrical energy, as a power source for landmark light-emitting devices, and to emit light. The countdown cards for the 2008 Olympic Games in front of the National Museum in the east of Tiananmen Square in Beijing, the signs for the Beijing Changan Street and the Second Ring Road isolation belt, the advertisements for the Tianjin Nankai Audio-visual Center and the navigation signs on the Pearl River in Guangdong, etc. A technology, not only the energy-saving effect is very significant, but also the visual effect of lighting is also good, and indicates that it will become the direction of future advertising lighting. 3.1.10 Unique air advertising The high air ball advertising launched in recent years is quite new. Installing an illumination source within the balloon can be used as an aerial advertising illumination. One type of lighting power supply uses a self-contained battery, and the other uses a special power cord to send electricity from the ground to the ball for use by the illumination source. In summary, in addition to the variety of advertising lighting, in the application process, with the installation location and requirements, the form and quantity of the lighting, the shape and color of the lighting equipment also show a diversified development trend. 2, the artistic lighting of advertising lighting and scientific advertising art is the soul of advertising design. In the colorful advertising world, advertising as a media for visual information, not only to attract attention, to leave an unforgettable impression on consumers in an instant, but also through the designer's unique creativity, artistic ideas, strong color effects And the best lighting art design, let people get artistic infection and beauty enjoyment, and finally stimulate consumers' desire to buy or pursue.
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