Suning and Acer signed a large purchase of 500 million US dollars

HC Home Network News: On the morning of February 16, Suning Appliance and Acer Group held an in-depth meeting and negotiation in Taipei. At the signing ceremony of the Ningtai Business Cooperation Association and the key enterprises in Nanjing on the same day, Suning Appliance and Acer Computer signed a purchase order of 500 million US dollars (nearly 3.5 billion yuan), involving laptops, desktop computers and tablets. Computers, peripherals, handhelds and other products.

It is reported that in order to further promote the great exchanges, cooperation, trade and development of the two parties, the Nanjing Municipal Government organized municipal leaders and representatives of large and medium-sized enterprises to go to Taiwan for a week-long inspection activity. The purchase contract of Suning Appliance and Acer Computer was The important part of the Nanjing Business Service Group procurement inspection.

It is understood that Suning and Acer have established a comprehensive strategic partnership since 2007, and they have always regarded each other as one of the most important channel suppliers or suppliers. This negotiation has been highly valued by both parties. Zhang Jindong, Chairman of Suning Appliance, and Wang Zhefei, Executive Vice President of Marketing Headquarters, went to Taipei. Wang Zhentang, Chairman of Acer Group, and Oliver Ayers, Executive Vice President of Acer Computer and Executive Director of China, attended the meeting.

In 2007, Suning Appliance held the “2007 China PC Industry Development Summit Forum” in Nanjing, where the headquarters was located. It announced that it would transform from a home appliance chain to a 3C (home appliance, computer, communication) chain, and accelerate the channel sales position in the PC market. In the same year, Acer announced that it will establish a comprehensive strategic partnership with Suning, the largest 3C home appliance chain in the mainland, and give Suning a number of exclusive support in the market and services, and determine the exclusive launch of new products in Suning. We have invested in special models and provided many long-term cooperation projects for Suning consumers, including differentiated after-sales services including on-site inspection. This provided sufficient power for Suning's rapid development in the PC market. On the other hand, the cooperation with Suning also provided the most powerful support for Acer's development in the mainland PC market.

On the morning of February 16, at the signing ceremony of the Ningtai Business Cooperation Association and the key enterprises in Nanjing to purchase, Suning Appliance signed a purchase agreement with Taiwan’s Acer Computer for a total purchase amount of 500 million US dollars (nearly 3.5 billion yuan). Involving laptops, desktop computers, tablet PCs, peripheral devices, handhelds and other products, greatly promoted the cooperation between the two parties, laying the foundation for a new breakthrough in 2011.

In recent years, Suning Appliance has stepped up its 3C strategy to include 3C products, including PCs, as the pillars of the company's future development. In 2010, it has set a target of sales of 35 billion yuan in three years. In addition to establishing close cooperation with Lenovo, the leading PC brand in mainland China, with the advent of the post-ECFA era, Suning has extended its 3C strategy to Taiwan, which has strong competitiveness in electronic products.

It is understood that in November 2009, Suning Appliance and ASUS Group signed a computer purchase order of 350 million US dollars on Taiwan Weekly in Taiwan, becoming the largest Jiangsu company in the procurement meeting. With the joint efforts of both parties, the ASUS computer brand, quality advantage and Suning's channel and network advantages are fully utilized. The sales of Asustek Computer in Suning Appliance's national physical stores and Suning Tesco's online sales platform are very good, doubling year-on-year. Above, the procurement and sales targets determined by both parties are completed ahead of schedule. The large-scale purchase of 500 million US dollars signed by Suning and Acer Computer is an important performance of Suning's long-term cooperation with Taiwan-funded IT manufacturing enterprises. It is also the first shot of Suning's 3C market in 2011.

As the largest 3C home appliance chain enterprise in the mainland, Suning Appliance is looking forward to establishing cooperative relationships with more companies, learning from each other and developing together. Just as Mr. Zhang Jindong, Chairman of Suning Appliance, delivered a speech at the signing ceremony of the Ningtai Business Cooperation Association and the key enterprises in Nanjing to Taiwan: “Suning Appliance is the largest commercial chain enterprise in China, with physical stores in more than 300 cities across mainland China. , online sales platform and after-sales service network, with international level information system and modern logistics base platform.

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