In 2016, China's smart phone market is dominated by fighters. In addition to Samsung and Apple's new machines, domestic mobile phone manufacturers are also rising. Wu Qian, vice president of OPPO, said in an interview on October 20 that the domestic smartphone market will reach 530 million units in 2017, compared with 480 million units this year, a growth rate of more than 10%. Previously, the market was more concentrated. After the sales of China's smart phone market rushed from 2012, it was already in the ceiling in 2014, and 2015 was the turning point.
In the mid-to-high-end market, Apple and Samsung have always been kings, but this year, the rapid rise of Chinese manufacturers has made them feel full of crisis. On October 18th, Huawei officially announced to the media that the Huawei P9 was launched in April 2016. As of October 18, the global sales volume has exceeded 8 million units. With the new color matching agate red and topaz blue, it will reach 10 million units by the end of the year. The goal is also easier to achieve. Forbes magazine published an article, the release of Huawei P9 series, indicating that the strength allows Huawei to stand in the high-end market. The strong sales volume also shows that Chinese mobile phone manufacturers can make a difference in the 3,000-4,000 yuan gear.
On October 20th, OPPO released a new machine R9s Plus pricing of 3,499 yuan, Wu Qiang said that the beginning is not 3,499 yuan, originally intended to be set at 3,699 yuan, one of the reasons is that the entire supply chain is tight, raw material costs rise. In fact, because of cooperation with Sony, Qualcomm and other manufacturers to strengthen, the cost naturally increased. In addition, for mobile phone manufacturers that respect intellectual property rights, actions like Qualcomm tightening technology patents will also increase spending.
OPPO R9 series sales have exceeded 10 million, and the popularity is amazing. OPPO officially released the R9 upgrade - R9s, the machine brings a number of improvements, but the most important can be summarized in two aspects, one is the appearance, the second is taking pictures. OPPO R9s continues the R9 design, with 6.6mm ultra-thin body, "condensed waistline", 1.66mm screen frame, front fingerprint, etc. For the "leucorrhea" problem of metal mobile phones, OPPO gives new Solution - micro-slit antenna.
Chinese manufacturers have begun to move toward mid- to high-end mobile phones. But in the high-end market, Apple's power is once again showing that the latest data shows that iphone 7 sales are better than iphone6s, and sales in the fourth quarter are expected to reach 74 million. UBS said that Apple has ordered 89 million iPhones from suppliers.
In October, the Galaxy S7 edge received good news: Strategy AnalyTIcs statistics show that the Samsung Galaxy S7 edge with 13.3 million units of shipments became the world's No. 1 in the first half of the Android camp. According to the latest data from South Korea's Atlas Research & ConsulTIng, the Galaxy S7 sold significantly in South Korea this week on October 12. The data shows that the Samsung S7 series is the highest-selling mobile phone in Korea with a market share of 16.1%. And South Korea's three major operators also said that in the past week, South Korea can sell nearly 15,000 Samsung S7 every day.
Tencent Technology has consulted some mobile phone industry analysts, and agrees to varying degrees that the overall size of domestic smartphones will increase in 2017. Sun Qi, an analyst at Sino, said that the annual domestic scale is 500 million units this year and 520 million units next year. IDC analyst Yan Zhanmeng is more cautious. He said that the national smartphone sales will be about 460 million units next year, which will increase by 4-5% compared with this year.
Wu Qiang also said that the upstream screens, memory and other accessories of mobile phones have different price increases. He told Tencent Technology that at the beginning of 2016, OPPO expects market competition to enter the Red Sea, which is very intense, and the competition in 2017 will be “more intense and fullâ€.
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