Air conditioners start the first round of sales promotion inventory inventories or up to 10 million units

Before and after “3·15”, the domestic air-conditioning market ushered in the first round of sales promotion this year. According to industry insiders, this may be because manufacturers are digesting last year's inventory.

"This joint venture brand 1.5-pound inverter air conditioner was originally priced at 3,799 yuan, now at 3,599 yuan, and then back to 200 yuan, it's equal to 400 yuan. It's a bargain." Recently, the reporter of the "First Financial Daily" reporter was in Zhuangdian, Guangzhou, Suning District. Encountered an aggressive sales guide. GOME's air-conditioning brands have also joined the promotional campaign.

The reporter found that most air-conditioning brands such as Midea, Gree, Haier, Chigo, Hisense, Kelon, Galanz, TCL, Changhong, Oaks, Chunlan, Panasonic, Mitsubishi Heavy Industries, Whirlpool and Electrolux participated in the latest sales promotion. They have joined hands with hypermarkets, either dropping 100-400 yuan, returning coupons, or subsidizing several hundred yuan in electricity bills.

"The market needs to be stimulated." Su Ning Guangzhou company sources said that manufacturers have inventory pressure, last year's trade-in policy overdrawn some of the consumer demand, household appliances retail market in January this year was weak, in February slightly better, but still lack vitality.

“This is a 'price war' in the form of promotional outerwear.” Wang Yonghong, assistant to General Manager of Guangzhou Gome, believes that in the first two months of this year, the retail sales of the air-conditioning industry have fallen by 30% compared to the same period of last year, and the market is yet to be activated; the surplus of the air-conditioning industry, and the 2011 backlog of air-conditioning Inventory needs to be released; after the government's old trade-in policy is over, manufacturers and merchants are required to make profits to start the market.

“This is definitely not a price war.” Wang Jinliang, vice president of the China Marketing Headquarters of Midea’s Refrigeration Appliance Group, told the newspaper that it is a regional, staged promotion. It is a joint promotion with a hypermarket that wants to shake the market.

According to industry analysis, after the end of last year and the first two months of the year, there are still tens of millions of air conditioners in China.

A senior person in the air-conditioning industry analyzed that the macroeconomic environment was not ideal, and the weather remained cold in March, causing the air-conditioning market to “beat a slow pace” this year. Therefore, manufacturers must provide resources to help dealers clean up some of their inventory and cash out some cash so that dealers can repay the factory, the factory can produce more new products and prepare for the season; at the same time, it can sprint about the performance of the “quarterly report”.