On October 18th, the author learned from Henglan Town that at the 120th Canton Fair held recently, Henglan Town held a global promotion campaign with the theme of “Yellow Bar·China Lighting Lighting Manufacturing Baseâ€. The lighting went out of the country to help boost.
The 120th China Import and Export Fair was held in three phases. The first phase was October 15-19, which mainly exhibited electromechanical, hardware, building materials and other products. As a “China Lighting Lighting Manufacturing Base†and “Guangdong Province Technical Innovation Professional Town (New Lighting Lighting)â€, this year, 9 companies including Okote, Decker Kitchen and Carver Lighting participated in this exhibition. At the global press conference, Henglan Town introduced the town's location advantages, industrial structure, industrial status, industrial characteristics, development concepts and strategies to the guests attending the event, so that merchants from all over the world can further understand the horizontal bar and understand. Horizontal bar.
According to reports, Henglan Town will gather and expand the advantages of the lighting manufacturing industry of the horizontal bar, so that the horizontal lighting manufacturing enterprises will become branded and internationalized on the platform of the Canton Fair, further increase brand strategy, product quality, market environment and industry. The construction of supporting service systems and other aspects will promote the continuous optimization and upgrading of traditional lighting and lighting industry clusters, strengthen the quality management of lighting products, improve the market competitiveness of lighting and lighting products, and fully promote the transformation of “horizontal manufacturing†to “horizontal manufacturingâ€.
In the promotion activities of the day, Henglan Town also broadcasted the promotion video of Henglan Town Image. In the form of Chinese commentary and English subtitles, it showed a modern new town with beautiful environment and vitality to the participating merchants.
Huang Guoli, general manager of Zhongshan Yadi Lighting Co., Ltd., located in Henglan Town, said that the government's participation in promotion has a great effect, so that customers all over the world know and understand the company. She said that if the horizontal lighting industry develops the lighting industry, it should not be limited to the horizontal bar. It should go out and bring more delegations to participate in exhibitions such as the Canton Fair. It will be promoted to other places and even the whole world, and even go to foreign exhibitions to promote it. Merchants from all over the world understand and understand Zhongshan's lighting industry. The promotion of Henglan Town in the Canton Fair is a good start, which makes the company feel warm.
After the promotion meeting, the leaders of Henglan Town also visited the Canton Fair exhibition area, visited a number of participating horizontal enterprises, learned about the exhibition and the relevant situation of the company, and encouraged enterprises to actively expand overseas markets, and asked relevant functional departments to organize more organizations. Staff members participate in relevant exhibitions, increase their knowledge, broaden their horizons, improve their comprehensive business capabilities, and serve enterprises more professionally and in a targeted manner.
Chen Xiaohua, general manager of Guangdong Aokete New Materials Technology Co., Ltd., told reporters that although they only had 10 products to participate in this exhibition, they are all relatively popular products exported to the United States, the Middle East and Africa. Favored by foreign businessmen, coupled with the government's promotion, the booth was even more crowded, and the two translators that were brought were too busy.
It is reported that the 120th China Import and Export Fair, the second phase is October 23-27, mainly exhibiting daily consumer goods and gifts, the third phase is from October 31st to November 4th, mainly exhibiting textiles. Clothing, bags, style, food, medical supplies, and health care products. There are also many companies exhibiting at the relevant enterprises in the city.
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