Sohu Video Creates a New Model of Self-made Korean Drama, Made in China Korean Drama

It has to be sceptical that high-intensity competition in China's online video industry continues to inspire the innovation model of the entertainment industry.

China's first self-produced Korean TV drama "High Quality Single Love" officially launched Sohu video on November 14th. On the first day of the online broadcast, netizens watched the broadcast quickly and exceeded 7.1 million. The online data surpassed the hot Korean drama "producer" starring Kim Soo-hyun. Self-produced drama "Unintentional Mage" 24 small amount of play.

"High-Quality Love" in Watercress scored as high as 8.2 points, ranked in the forefront of 2015 popular Korean drama, a fan commented: "After reading immediately went to Sohu filled members, stay up all night watching the episode, super funny The neuropathy representative is totally subdued by this neurotic temperament!” From the reaction of netizens, in the absence of the traditional platform, the star topic of the fermentation situation, Sohu video self-made drama has reached the online popularity of traditional TV dramas, successful Created a brand effect and potential market that belonged to China's online homemade drama series.

For a long time, because of its superb dream-making ability and mature support for the film and television industry, Korean drama is deeply loved by Chinese female audiences and is the most popular content type in addition to domestic drama. Over the past 20 years, the Korean culture has continuously output high-quality works, leaving deep-rooted imprints on the Chinese people. Korean entertainment has also become the deepest and most exotic culture in China.

The culture and lifestyle infiltrated by Korea Entertainment have tremendous market influence. Due to its strong interaction and loyal fans, Korean entertainment content has also been valued by advertisers.

For Korean TV dramas, Sohu Video has created a new self-paced model and the South Korean team shoots high-quality content suitable for viewing by Chinese Internet users. Taking "High Quality and Love" as an example, Sohu Video is mainly responsible for the development of previous screenplays, selection of actors, selection of key scenes, selection of editing methods, entertainment marketing, etc. Shooting and production will be completed by Korea Golden Bell Learning Film & TV Production Company. Here, the role played by Sohu Video is more like the product manager of investors and projects. Similarly, "Fantastic Volleyball", which is about to be launched next year, also adopts this mode of cooperation and has now entered the editing stage.

Different from the direct purchase of copyright in the past, this model allows Sohu Video to have an exclusive window period. In the past, due to the uncertainty of the censorship system, there was a risk of delay in the window period after the video website purchased the copyright. Many dramas were not yet on the line, and the audience had already seen it. The traffic was easily affected by the pirated content, and the traffic decreased. Affecting income. Now, Sohu Video is free to choose the content that is most conducive to its own time, so that traffic is not affected by unnecessary factors. The mode of opening a member to watch the entire drama is to increase the number of members of Sohu Video to a new high.

Korean drama is an important market where Chinese video websites can reflect differentiation and make achievements. China's video industry's strategy for Korean entertainment has been limited to the purchase of Korean TV dramas and the live broadcast of live concerts. The self-control strategy of Sohu Video has enabled the Korean entertainment industry to have a new business model.

In the Internet age, users’ demand for Korean entertainment has become more multi-dimensional and three-dimensional: not only watching content, but also keeping the latest information on Korean entertainment from time to time; not only viewing imported copyrighted content, but also consuming more in line with China’s Customized content for the user's taste; not only online content, but even close contact with idols online. In order to fully meet the consumer demand for Korean entertainment, Sohu Video pioneered the Korean entertainment IP operation model, and continued to dig deeper into the Korean entertainment industry, involving network linkage and three-dimensional operation. For advertisers, the Korean entertainment IP value group that Sohu Video fully presents can provide a wealth of marketing opportunities.

Immediately after the "High-Quality, Single Love," the heat, the successful review of the "Night Letter Students" will be on December 1st at 22:00 Sohu video exclusive on-line. This works, which is full of romance with the materials of the Korean era vampires, was adapted from the well-known cartoon “Night Travelers” with a score of 9.3 on the Manga. Lee Jun Ki, Lee Yee-Fei, Sang Chang-Kyung, and Kim So-Eun starred in the strongest face value lineup. Platforms are produced and broadcast. The super-creative lineup has ensured the topicality of the play. Weibo's nocturnal scholars ranked second on the topic list, and their reading volume exceeded 140 million.

In 2016, Sohu Video will have a KBS TV station to broadcast Korean dramas for the next three years, and conduct the purchase of the most popular phenomenon Korean dramas. It will continue to exclusively introduce the SBS Awards and operate the top Korean star China Line. In the self-made Korean drama of Sohu Video's unique network, it will launch the "Fantastic Volleyball" season, "Queen of Evaluation", etc. It will be created by a well-known Korean production organization. The Korean idol star will star in, and the exclusive customization will be watched by the Internet users of the Sohu video platform.

At this point, it can be seen that Sohu Video has built a mature operating model of Korean entertainment IP, Korean entertainment broadcast, homemade Korean drama, copyright alone broadcast, concert, Hanxing China line, SBS awards and other comprehensive three-dimensional mesh linkage content matrix To meet the user's full range of consumer demand for Korean entertainment.

In particular, part of the self-made Korean drama, the influence of the net drama in these two years is showing a collective rise. Sohu Video's flagship boutique network drama creation strategy has also achieved remarkable results. Sohu Video is transforming into a domestic excellent online drama R&D and production platform. The customized production and dissemination of Korean drama can meet the needs of Chinese users better and more precisely. Previously, Sohu made a shareholding in Kim East's brokerage company, Key East, and became the second largest shareholder, achieving complete coverage of Korean drama copyright resources and production resources. In addition to self-made Korean drama shooting more quality content, Sohu video will try more different games. Sohu Video and KeyEast will try to combine Korean TV dramas with e-commerce, fan meets, and celebrity ticket sales. This will allow users to have a better experience after enjoying the show, increase user stickiness, and increase profits.

In the fierce competition in the video industry, Sohu Video first insisted on the "heavy quality" principle of fine-quality creation. After success, it further developed diversified derivative content based on the established strong IP and artists. Many successful IPs are spotted, but whether or not they have the platform ecosystem to incubate and amplify IP value is the core competitiveness.