In modern society, people pay more and more attention to the embodiment of human characteristics and the improvement of cultural taste. People's understanding of "home" is also gradually changing: when the problem of food and clothing is just solved, the demand for home is just a "safe place." However, with the development of social economy, people's requirements for the personality and style of the living environment are gradually increasing. Therefore, the creation of a cultural environment with a cultural value has become the starting point of modern home design, and new types of lamps with various use requirements have also emerged.
LD lighting, high-end market entry
LD lighting, with its youthful vitality, has been positioned in the high-end brand of overall home lighting since its introduction in the past, and has made its mark in the home lighting industry.
Recently, the reporter interviewed the young general manager Hu Guoan of Zhongshan Guzhen LD Home Lighting Company to experience the infinite charm of taste home lighting. General Manager Hu said that it is very important to position the product market, which determines how far the product consumer group and future enterprises can go. At the beginning of the establishment of LD, it attached great importance to this positioning problem. In today's society, along with the improvement of the quality of life, the shift of food and clothing to a well-off society, people are increasingly pursuing the quality and taste of life, and the market of high-end products will be more and more accepted by people. At the same time, the home environment can reflect the master's cultural accomplishment, personality hobbies and temperament tastes. People will also regard noble and elegant as the standard of their living environment, and strive to reflect the distinguished status, status and good cultural quality.
Six series, Chitose City
According to Mr. Hu, LD's current product category involves six series covering all aspects of home lighting. Oak ceiling lamps, acrylic ceiling lamps, energy-saving lamps, dining chandeliers, mirror lamps, and kitchen lamps constitute the current product development direction of LD. Among them, ceiling lamps and kitchen lights have become the main products of LD company, and the sales of chandeliers and mirror headlights are also good. At the same time, in response to market changes and social needs, LD also extended the concept of taste to energy-saving lamps.
The reporter learned that in the LD company's products, the oak ceiling lights can be described as unique and very noble. Its material is different from ordinary solid wood production, but it is made of oak material imported from Thailand. As we all know, white oak is widely used in wine barrels for storing wine, and is a world-famous oak casket. In recent years, it has been widely used in decorative materials, furniture materials, sports equipment, shipbuilding materials, flooring materials, etc. due to its excellent texture, elegant color, high mechanical strength and wear resistance. LD is focused on this performance of oak and is very optimistic about the market prospects of oak ceiling lights.
Overall home, taste for the market
In real life, people pay more and more attention to the unity of lighting and room style, and the appearance of lighting is more natural. At the same time, consumers' demand for home lighting has also shifted from medium to low-end to medium-to-high-end, and the quality of lighting has been paid more and more attention. The price is no longer the only standard for consumers to choose lighting. Brand positioning has become a new bright spot for consumers to purchase home lighting. .
As a developing company, LD company has its own unique business philosophy and market positioning in the face of the market, which is to build a taste of home, relying on credit to establish a market. This distinctive feature has made LD a unique personality. Mr. Hu said that at present, all enterprises that can stand on the market have their own main features. As a new company, LD has to gain its own place in the field of home lighting, and open up a sky of its own, without clear positioning and characteristics. It is impossible to survive. Therefore, LD Company has introduced the concept of creating a tasteful home, which is in line with life and is in line with the market.
Striving for stability, looking into the long run
Mr. Hu said that the elegant and stylish living room decoration is not entirely about how much money is spent and how many advanced decorative materials are used. Instead, it properly uses the elements of interior design to create a functional function in a limited living space. Elegant, elegant and personalized indoor environment. Therefore, this also puts high demands on product design. LD lighting has its own way of positioning products in the taste of home, because the taste is not equal to luxury, ordinary working class, consumer mass as long as the choice of reasonable home lighting products, can also make their own home environment full of taste. Therefore, in the future market expansion and channel construction, LD will select several major cities such as Changzhou, Linyi, Tianjin, Xi'an, Shenyang and other first-class cities to set up operation centers for preliminary operation. After the trial operation is successful, it will be deep in other cities. expand. All the preparatory work has been carried out almost now. At the same time, Hu said that the process of starting a business is also a process of continuous learning. If you don't study in a day, you will fall behind without accumulating.
We are also very concerned about publicity. Do not promote the product, you can only know and buy it yourself. Now this information society will not circulate without spreading, and will lag behind without circulation. Therefore, no matter in the long run or in the near future, it should be publicized. Of course, propaganda should not be blind, should have its own main products, have their own clear market positioning and a sound publicity plan.
Here, the reporter saw the wisdom and spirit of the LD people and saw the passion and vitality of their business. I believe that with the enthusiasm of LD lighting and the responsibility of doing business, the future LD will definitely fly higher and go further!
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