Foshan, a famous commercial lighting base, is also a well-known electric light source product base. It is not only well-known enterprises such as Foshan Lighting, Benbang Lighting, Snowlight, etc., but also like Jinli, Qi Li, Green Dr., Jabil, Songri, Jiamei, Leike and other well-known brands in the market, as well as a large number of commercial, home and electrician fields like Towe, Southeast, Delta, Haojue, Jin Sir, Langshi, etc. It’s such a brand manufacturing base, but it’s surprisingly that there’s no such thing as a professional scale for lighting sales.
Four major reasons for the sales market is not scale
Foshan, on its status, is now an important part of the Guangfo economic circle. With the gradual formation of Guangfo integration, Foshan's location as Guangzhou's southern gate will be more superior; on its economy, Foshan's economy is developed, and its districts and counties are among the top 100 counties in the country, with high living standards and market demand. exuberant.
However, there is no standardized professional market for lighting sales. When consumers have demand, they can go directly to the ancient town to buy, or choose to go to Guangzhou, where the professional lighting market is often scattered, so they have to choose the hardware and building materials market as the “positionâ€. The reporter found that there are four reasons for the formation of this situation: First, the local government management department pays insufficient attention; second, there is no continuous market planning investment; third, with the acceleration of urban construction, the lighting market lacks long-term The layout of the layout; the fourth is the traditional habit of thinking, hardware store-style stores are chaotic. It is precisely because of many factors that the Foshan lighting market is generally performing, and it is still difficult to achieve climate.
As a large building materials market in Foshan, the person in charge of the Huayi decorative materials market said that due to the high consumption level in the region, the market demand and market capacity are very large, and the market prospect is very considerable.
Sales form: the store does not specialize
Product marketing in the lighting industry ranges from distribution agents to establishing operations centers, from operations centers to specialty stores and store-in-shops. Because the industry is small and medium-sized enterprises, single category, or commercial, or home, or work, or electrician, but the demand for lighting products in a project or a project is diversified, many companies create a one-stop shopping platform. They have opened up specialty stores and monopolized the advantages of one-stop shopping, but they have also made many companies unable to do so. In order to maintain the basic expenses, dealers sometimes open up a special product for distribution in the specialty store.
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