From the point of view of the entire lighting industry, home lighting has caused a tributary of the lighting industry, mainly reflecting the integration of home lighting and home decoration. Of course, this is mainly an improvement of the concept of home lighting with the improvement of living standards. The lighting industry mainly consists of three systems: "light source," "building materials," and "craft." The three major aspects of the lighting industry include the entire "pyramid" of lighting.
Speaking of the lighting market and the brand chain, we cannot but mention the great dimming masters in the industry. The dimming master is undoubtedly successful and fails. Dimming masters use dimmable energy-saving lamps as a selling point. After a series of marketing plans, their investment promotion has also entered a peak. However, less than a year later, in May this year, with the agency debt collection company in front of the door. The scenery of the dimming masters also disappeared with the Huangpu River.
From this conclusion: It is not difficult to see from the dimming master that the lighting chain prospects in China are very good, but the key is to see how to do it.
We say that the lighting industry is subdivided into three systems: light sources, crafts, and building materials. Light sources are inherently inadequate in lighting, so they are not elaborated. As for the craft, that of course is also the production of lighting, and it is also the basis of the entire lighting industry. As we all know, building materials are mainly made of metal (including lampshades, lamp holders, lamp trays, etc.), but in recent years, whether it is urban real estate, urban development, or new rural construction, all have driven building materials. The rapid development of the decoration, furniture, home appliances and other industries, lighting consumption will increase.
In this way, we have a conclusion, that is, lighting is the industry of contemporary home demand, it has a huge consumer market.
The reporter interviewed Mr. Tu, the general manager of the master of the art lamp, said: “Hundreds of cities in China, thousands of counties, whether lighting or wholesale, are only suitable for consumption in big cities. This is a continuation of the consumption of furniture and household appliances. Small and medium-sized cities and rural towns, because of the level of consumption, only small and medium-sized lighting stores to meet the demand, while the brand chain, continue to allow lighting stores to avoid the worries of the purchase difficulties, but also to achieve brand, service integration marketing.
Many people in the industry questioned the lighting chain, saying that lighting is not suitable for chaining. In fact, this is a misunderstanding. With the growth of the lighting market, lighting sales problems have become increasingly prominent, sales and service conflicts, under such circumstances, only with the support of big brands, large companies, to achieve product unification, complete accessories and services.
According to surveys, ordinary electricians in the decoration process generally do not understand the decoration, and high-grade lighting has encountered problems. Consumers cannot solve the problem at all. The lighting is originally fine and fragile, so the service is the key to winning customers. However, through one-stop shopping, delivery, and installation services, it will undoubtedly be a problem that lighting service needs to be improved and should be done. The individual lighting business chain can meet and it will be able to operate easily.
We can be sure that the lighting chain will be a prominent brand in the market, enrich the market model, and clarify the industry. I believe that the lighting industry in China will go better and better on the road to franchising.