Domestic digital players, HIFIs, smart earphones, power amplifier devices, and especially digital players have ushered in a collective outbreak of domestic brands. Among the entry-level and thousand-yuan high-end digital players, domestic brands account for a large proportion. In the domestic earphones, amps and decoders, in addition to the number of domestic brands, it also presents a diversified development trend.
Domestic digital goods can be said to make domestic consumers love and hate, love is because they are cheap and affordable, and many domestic brands such as mobile phones and TVs have repeatedly exaggerated the quality of products, and promoted the concept of supporting domestic products. Consumers have also caused many people to plant pits. This may cause domestic consumers to have a cheap and negative impression of all domestic digital products.
Audio brand development status: domestic brands collectively show explosive growth
It is undeniable that some of the domestic products in the audio industry have indeed represented low prices and low quality. In particular, the earphone products are full of cottages and fakes everywhere, and the consumers are really not too light. A variety of personal DIY headphones and high imitation products emerge one after another, their common feature is that they can be praised as comparable to XX products, or seconds and seconds of the second universe, which is not to avoid. Although personal DIY headphones are not necessarily low-quality goods, most of them lack standard manufacturing specifications and tuning technology. If you don’t listen well, it’s a matter of luck. Many friends who are just beginning to pay attention to headphones are often like this. The propaganda attracted, the first step was on a detour.
In recent years, the development of the domestic audio industry has become much healthier. Not only have many conscience entry-level products with standardized production cut off the DIY and high imitation markets, but also many brands have not chosen and other domestic digital. The product's cost-effective route, but focus on product quality and sound performance, and actively promote the product overseas, excellent domestic headphones and digital players have become more and more.
Getting started with high-end QifaToday, HiFi is not just an area where enthusiasts can get involved. In recent years, the fiery heat of the domestic HiFi market has been unexpected among many people in the industry, especially the portable digital player has ushered in a collective outbreak. In this case, although the operation of each brand is indispensable, the main factor is that the quality of the domestic brand has been recognized by consumers, and the price of the entry HiFi product has been squeezed to a lower level, so that more people You can also experience excellent sound performance.
In the digital player products of about 1,000 yuan, we can find that the number of domestic HiFi digital players is much higher than overseas brands. The author has also experienced many products at this price. It is indeed better than sound performance. Overseas brands are not perfect enough in terms of the function and details of the products, and from the recent new player products, this problem seems to be improving.
Domestic digital player reviews exceed the same price overseas brands
In the high-end digital players of thousands of dollars, domestic brands have not fallen to the wind, Shanling, Kaiyin, HIFIMAN, Fei Ao and other domestic brands account for a large proportion, which sells better flying proud X7's comments in Jingdong Mall have surpassed most other brand players at the same price, second only to the earlier Sony D100 recorder. Among the products of about 10,000 yuan, brands such as Leto and HIFIMAN can also have a place.
1MORE Lightning Interface Headset
FIIL smart headphones
In addition to digital player products, the number of domestic headphones brands is gradually increasing. Especially for entry-level products, users who choose domestic brands also account for the majority. In fact, the earphones of overseas brands are mostly carried out in China during the manufacturing process, or directly by domestic brands, so it is more appropriate for consumers to directly select domestic headphones brands. Compared with digital music players, the development of headphones is more diversified, not only in terms of sound, but also in terms of functionality. Among them, Wanmo's digital headphones and FIIL's smart headphones are very representative products.
You can see them on more occasions.If you often participate in audio exhibitions or audition events, you will find that the domestic brands exhibited at the exhibition have become the main force. In addition to the previously mentioned digital players and conventional earphones, custom headphones, amps and decoders also account for a certain proportion. The Z·HiFi experience held by us last month and the previous Guangzhou Headphones Exhibition There have been many such products on the list.
Experience the NF Audio earphones on the audio experience
Of course, such audio exhibitions are generally only focused on the enthusiasts, and ordinary fans may not have much interest. In fact, like the new Chinese songs, which are of great interest in China, we can also see the headphone brands from China.
Domestic brand QDC headset products (Source: QDC official website)
Musicians use QDC headphones for program recording
In the program, the earphones worn by the players, the tutors and the host are all provided by the domestic brand QDC, which allows us to see the domestic brand products in more interesting occasions, and also shows that QDC products can also be singers. Provides excellent monitoring and clear sound feedback during singing.
Written at the end:The products launched by domestic audio brands in recent years can be said to be a positive case of many digital products in China. It proves that domestic products do not have to choose low-priced product strategies to attract users. At the same time, one new product after another has an impact on overseas brands. In addition to products above RMB 10,000, competitive domestic products will appear in other price segments, and this is the most needs. The current domestic audio industry is thinking about a good direction of development, such domestic products are still worth supporting.
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